B2B Email Campaigns: Strategy & Tips
Email marketing is one of the most effective marketing channels ever—including for B2B businesses.
In fact, several surveys have revealed that B2B emails see a 23% higher open rate than B2C emails.
Here are our top tips if you’re launching email marketing for your B2B business.
1. Focus on lead nurturing
Unlike for DTC brands, when you first begin to communicate with businesses, most of them aren’t ready to purchase yet.
That’s why it’s important to nurture your audience by educating them on the solution you offer.
Your best bet? Implementing an email drip campaign that targets buyers at different stages of awareness and nurtures them through the entire sales cycle.
2. Send personalized emails
In B2B email marketing, it’s crucial to recognize your audience’s needs and create quality content that directly addresses them.
Unsure where to start? One of the easiest ways to personalize your emails is including the receiver’s name and company name in your email.
3. Speak directly to your audience
Tone matters in email marketing, and B2B is no different.
Some businesses are more direct and prefer a professional tone whereas others don’t mind light-hearted emails.
Example: Flowium vs. Really Good Emails
4. Leverage the best email marketing tools for lead generation
To maximize email marketing for B2B, you need a great lead generation tool.
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Keep in mind, though, since your goal is to nurture leads over time, whatever tool you choose must allow you to set up workflows to send out lead campaigns to your audience easily.
5. Leverage on the purchase list
The reason buying lists doesn’t work? Because you’d be sending emails to people who don’t know and likely have no interest in your offer.
However, if you build a purchase list of people who genuinely need your products or services, you take a more strategic approach that offers better chances of success.
Bottom line
Even if you’ve done email marketing in the past, be prepared to take on a more strategic and professional approach when communicating with your B2B audience.
Make sure to create relevant quality content that’ll allow you to build a relationship with your list.
Pay attention to results from your email marketing campaigns, so you could adjust your tactics as you go.
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Learn more about this one as well as many other super interesting topics from our podcast, the Flowium YouTube Channel, and the Flowium Blog.
?? The Flowium Blog
Have questions, thoughts, or anything else to add on? Share them below! ??
Best,
The Email Einsteins at Flowium