B2B e-commerce with Sana

The B2B buying process has evolved since Sana Commerce started in 2008, but Chief Technical Officer Arno Ham says the company is keeping up with the times.

Whereas in the past, B2B sellers interacted with their customers primarily through outbound sales calls, today, e-commerce is king and Sana, for its part, is working on building a crown.

You can watch Microsoft Dynamics 365 MVP Rick McCutcheon 's full interview with Arno in the video below.

Sana uses ERP systems as the engine for e-commerce, streamlining integrations and offering pre-built integrations for Microsoft Dynamics Navision, AX, and Business Central, along with support for SAP.

The company’s solutions allow for proactive customer support and data-driven decision-making. Arno says that digitization for B2B customers leads to “cost savings, more effective sales teams and revenue growth through self-service.”

Sana works with Microsoft Partners – around 140 right now – in three ways:

• Partners can resell Sana’s solutions
• Partners can implement Sana’s solutions
• Partners can develop custom solutions using Sana’s APIs.

Arno says that Partners who are interested in joining forces can reach out to him on LinkedIn.