B2B E-Commerce is Failing Manufacturers – Here’s How to Fix It
Paul Okhrem
Managing Partner @ Elogic Commerce | Transforming E-commerce Visions into Reality | Ecommerce Consultant | Speaker
Hey there ??,
Let’s talk about a dirty little secret in B2B e-commerce:
Most manufacturers are stuck with cookie-cutter platforms that don’t actually fit their business.
The result? Frustrated buyers. Inefficient sales teams. Missed revenue.
Here’s the truth: Customization isn’t a “nice-to-have.” It’s the difference between a platform that scales with your business and one that holds it back.
So, what does a truly tailored B2B e-commerce solution look like for manufacturers?
Complex Pricing? No Problem. Manufacturers don’t do one-size-fits-all pricing. Whether it’s volume-based discounts, contract pricing, or customer-specific rates, your platform needs to handle it seamlessly. → If your buyers are still calling sales reps just to get a quote, you’ve got a problem.
Self-Service That Actually Works B2B buyers want Amazon-like convenience—but with B2B complexity. That means:
Integration, Not Isolation Your e-commerce platform should talk to your ERP, CRM, and PIM without throwing a fit. → If sales and ops are still manually entering orders, it’s time for a rethink.
Mobile-First or Get Left Behind More than 70% of B2B buyers now research and purchase on mobile. If your site still feels like it was built for a desktop in 2012, you’re losing deals.
Data-Driven Decision Making If you’re not using AI and analytics to predict demand, personalize recommendations, and optimize pricing, you’re leaving money on the table. → Custom dashboards and reporting are a must.
The bottom line? The manufacturers winning in e-commerce aren’t just selling online—they’re building platforms designed around their business realities.
So, where does your setup stand? Is it empowering your team and customers, or creating more roadblocks?
Drop a comment with your biggest B2B e-commerce challenge. Let’s fix it.??
(P.S. If you made it this far, hit “Subscribe” so we can keep these real-talk convos going.)
Regional Director (East) with The Marketing Centre - Proven Marketing Leaders. Real Business Results| Fractional CMO | Giving businesses the people and processes to achieve sales and profit targets
1 周If I had a pound for everyone who's toldl me they've replatformed to Shopify and now it's costing them a fortune or it's just not right for them I'd have....well about ￡100. The problem is lack of research and understanding the options. The web agencies push what they can build, not what's right for you (like a used ar dealer will only sell you what they have in stock, not be honest if they havent' got the right car for your needs). Having built and sold and e-comm business and worked around digital and manufacturing most of my career, I'm happy to chat with anyone looking for some pointers on what's suitable.
Mobilier de Bureau Online - Online Office Furniture - UGOBURO.CA
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2 周Your focus on customization in B2B e-commerce is spot on—it's crucial for navigating the complexities manufacturers face today.
Web Designer | I help Tech Startups Globally refresh their websites
2 周Customization is definitely key. I'm curious to hear more about how manufacturers can effectively implement these solutions. Definitely checking out the newsletter.