B2B Distribution 2.0: setting new industry standards.
In the dynamic realm of hospitality and travel, significant shifts are underway in the B2B distribution landscape. Two key avenues have emerged as frontrunners in this evolution: CENTRALIZATION and DIRECT INTEGRATION.
Centralization witnesses global giants entrusting their distribution to industry leaders such as Hotelbeds, Expedia, and Booking dot com. On the other side, Direct Integration is reshaping strategies by integrating advanced technologies like HyperGuest, meeting B2B demands with unprecedented efficiency.
I wrote an article some time ago that goes into more detail about this aspect and which you can >>> read here
Today, we've got some super cool hotel stories to share, and you don't need a fancy dictionary to understand them ;)
Turim Hotels Group and Starhotels found their game-changer in HyperGuest, revolutionizing their B2B distribution landscape with remarkable metrics by adopting the “Direct Integration” avenue.
Turim Hotels Group's Triumph with HyperGuest
Turim Hotels Group experienced an extraordinary 200% growth in B2B sales, a testament to HyperGuest's seamless connectivity. What sets HyperGuest apart? Their integration process was a staggering 5 times faster than any other tech provider, ensuring rapid responses and operational agility. This transformation not only expanded Turim Hotels' market reach but also streamlined operations, optimizing resources and enhancing guest experiences.
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Starhotels' Dynamic Evolution with HyperGuest
For Starhotels, HyperGuest transformed static contracts into dynamic revenue streams. An impressive 80% of contracts made this transition, providing newfound flexibility. The result? Starhotels secured the second-highest Average Daily Rate (ADR) in B2B channels, a testament to their enhanced pricing strategies enabled by HyperGuest. Moreover, HyperGuest opened doors to new markets, leading to incremental revenue opportunities and expanded reach.
In essence, HyperGuest's innovative solutions empowered these hospitality giants, setting new industry standards and highlighting the pivotal role technology plays in shaping the future of the industry.
from Enzo it’s all, over and out ;)
Chief Commercial Officer | Starhotels Group | Leadership Top Voice | Vice Chair MPI Foundation Global Board of Trustees | Luxury Brands Strategist | Digital Transformation & Innovation | Change Agent | Business Architect
1 年Thank you Enzo!
Co-Founder & Commercial Director at hotellab.io
1 年Enzo Aita great article! I will be soon using HyperGuest for my own hotel ??