B2B Commerce Use Cases: How Spryker is Changing the Game

The previous year(s) may have you feeling a bit stressed and worried, with prospects of recessions, inflation, pandemics, wars - all of which remain beyond our control. The key to enduring is ensuring that your company is running efficiently and budget-friendly.

Here at Spryker, we have built a robust commerce platform that is changing how transactions take place. We equip businesses like yours with the essential instruments to conduct transactions with enhanced efficiency, reduced costs, and a more smooth customer experience.

Below I've listed a few specific B2B commerce use cases where Spryker's clients are making a difference. Check out the use cases relevant to your business and let me know how you apply these. ?Each section contains links to more detailed information:

Digital Self-Service

Self-service has become an essential component of many business models, solving the issue of a fragmented, slow buyer experience. Our B2B customer portal enables a smooth process for your customers, whether they're placing orders, managing their accounts or accessing support resources. It is essential - even more so in B2B - because businesses are more likely to return for repeat transactions, and their experience with the portal should be enjoyable or, at the very least, fast not frustrating.

Customers with this use case:

Channel Conflict

Channel conflict is a common issue in many industries, particularly when manufacturing and trade companies go the Direct-2-Consumer (D2C) route. It can give you? important customer intel by initiating a D2C business model, but? this also runs the risk of causing tensions among your resellers.

We help you? to reduce channel conflict by providing you with a single, centralized platform for managing all your sales channels. Reap the rewards of a D2C business model while maintaining good relationships with your dealer network, transforming potential conflict into partnership.

Customer with this use case:

Sourcing Platform

With technology and digitalization at the forefront, E-procurement has become a profitable reality. Sourcing platforms are becoming increasingly important in many industries, particularly in services and CPG/FMCG. This advance has drastically reduced the cost of solutions used to digitize transactions.?

Spryker provides a robust sourcing platform that enables businesses to quickly and easily find the products & services they need. This helps to reduce the time and effort required to source products, enabling businesses to focus on other areas of their operations.

Customer with this use case:

Self-service quoting

Self-service Request for Quote (RFQ) is a critical component of many wholesale and manufacturing operations. Our platform provides a powerful RFQ tool that enables businesses to quickly and easily submit and respond to RFQs. This helps to streamline the procurement process, reducing costs and improving efficiency.

Customer with this use case:See more Customer Stories on Spryker.comVisual Commerce

Customers like to see products before they buy them. Yes, even if they are complex B2B products. Assisted buying with visual commerce is no longer a futuristic solution, but it is becoming increasingly important in many industries, particularly in grocery-retail and medical technology

Our Visual commerce solution provides businesses with a powerful tool that enables you to showcase their products and services in a visually compelling way. This helps to improve the customer experience and increase sales.

Customers with this use case:

Lower Operational Costs

Lowering operational costs is a critical goal for many businesses, especially in uncertain times. Automation is the name of the game here. By automating various tasks involved in the whole B2B ordering process, Spryker facilitates this in areas like order processing, inventory management, and customer support.?

Customers with this use case:

Order Process Automation

Digitization can significantly cut costs while enabling your business to keep up with the growing demands of the B2B digital purchasing process. You want a powerful order processing tool that enables you to quickly and easily process orders. You'll save your team the time and effort required to process orders, enabling them to focus on areas of growth instead.

Customers with this use case:

In case you're interested, here's a fascinating story on how Sourceability is disrupting the electronics industry.

Third-party Complementary Products

Complementary products are becoming increasingly important in many industries, particularly in retail and Spryker provides businesses with a powerful tool for managing these. This improves the customer experience by saving customers time in researching (are these 2 products even compatible?) and making the buying process itself faster (you only need to go to a single website/marketplace to buy everything you need).

Customers with this use case:

Spryker is changing the game in B2B commerce. Our platform provides your business with the tools you need to conduct transactions more efficiently, reduce costs, and improve the customer experience. Whether you are in manufacturing, trade, services, CPG/FMCG, wholesale, grocery-retail, medical technology, or retail, at Spryker we have the capabilities you need to succeed.

And as a bonus: we have: Oskar! ;)

My previous article: How to build an online B2B community