??B2B CASE STUDY with SEO | FACEBOOK ADS | GOOGLE ADS??
Valentina Turchetti
SEO&Data Driven Content Marketing that ranks on Google and brings Leads&Conversions ?? | | Lead Generation | Content Lead | Author | Speaker | CoFounder YourDigitalWeb | Founder POPcontent | Top 50 Digital Women Europe
From 0 to 1851 leads and more than 4 million of revenues thanks to Digital Marketing: that's what I talked about during the Marketing Business Summit.
? Brand: B2B, selling heat pumps for warehouses and factories
? Target: warehouse manager, depot owner
? Goal: using Digital Marketing to get targeted lead and increase revenues --> Digital Marketing as a sales person
? Needs: start immediately
? Budget: 20€/day to start; 170€/day now
? Strategy: I decided to create 2 different landing pages and do some tests.
We worked with Facebook Ads (traffic, conversions, leads), increasing the budget but starting small, with 20€/day.
We also run Google Ads campaigns and we're working on SEO
The picture shows the results the Client got into 3 years and half, NOT in just 3 months:
And during our process we failed (Linkedin Ads has been a huge failure), we tested, we changed strategy...
I'm writing a blog post describing this case study in details: very practical, with a step-by-step framework, images, pains/gains, results.
??If you're interested in it, subscribe to my newsletter and you'll receive the case study in your inbox:?https://www.yourdigitalweb.com/en/newsletter-marketing/
(blog posts will be both in Italian and in English)