B2B Buzz: The Latest Trends in Communication (July edition)

Hi there! ??

We hope you're having a fantastic summer. ??

In today's rapidly evolving business landscape, staying ahead of the curve is essential for any B2B organization.

So we welcome you to 'B2B Buzz: The Latest Trends in Communication', where we bring you the latest insights, tips, and case studies that can help your business thrive in this dynamic environment. ??

The secrets behind trade show success ??

What does it take to shine at major trade fairs like drupa? Look no further! Inkish Company just released an insightful video interview featuring Morten Reitoft in conversation with Louis De Nolf , duomedia’s CEO.

In this exclusive interview, De Nolf shares the intricacies of preparing for and delivering exceptional value at large-scale industry events. ??

Case study: How a live broadcoast helped Xeikon stand out from competition ??

Xeikon is an innovator in digital printing technology. It designs, develops and delivers web-fed digital colour presses for label and packaging applications, document printing, and commercial printing.

During the global pandemic in 2020, physical events could not be organized and communication had to find new ways. That's why Xeikon, with the support of duomedia, organized an online press conference. To stand out during a time when online events were abundant, duomedia suggested to implement a LIVE BROADCAST, enabling it to be streamed. ??

“Really great job! Very professional. The best virtual industry press conference I've seen yet. A benchmark. Congratulations!”

The science of colour: Why our branding is orange ??

Colour psychology is important in marketing. They trigger emotions and impact how buyers perceive a brand and product. The right colour can draw a consumer’s eyes and convey something about your service without a single word. ??

How people perceive colour can be heavily influenced by environment and local culture. For example, in the United States people might associate orange with prison uniforms. ??

In this blog, we explain the importance of choosing the right colour for your branding.

Thank you for being a part of our community!

We hope this update brings a little extra sunshine into your day. Stay tuned for more exciting updates and enjoy the rest of your summer! ????