B2B buying process

The traditional B2B buying process just isn’t working anymore.?

Sales teams used to drive the conversation, guiding buyers through a predictable, step-by-step process.?

Cold calls and sales decks were enough to win deals.?

But today’s buyers have flipped the script.

Now, buyers are more independent and informed than ever.?

They no longer rely on sales reps for information.?

Instead, they research on their own:?

→ Leveraging online content

→ Reviews

→ And social media.?

This shift has turned the journey into a non-linear, multi-channel process, making it harder for companies to connect, influence, and close deals the old way.?

If you're still pushing cold outreach or following outdated, linear methods, you're probably missing out on opportunities.

It’s time to embrace the new B2B buying journey. ??

Buyers are leading the charge, and companies that win are the ones creating personalized, digital-first experiences.?

Tailoring your approach to meet buyers where they are…

→ Whether through engaging content

→ social proof

→ Or personalized outreach.?

Adapt, and you’ll not only stay relevant, but you’ll thrive.

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Hi, I’m Andy.?

I write about and implement B2B leads generation campaigns.??

DM me to discuss implementation strategies.