B2B brand insights | November 2024 newsletter

B2B brand insights | November 2024 newsletter

Companies that invest in their brand during tough times improve market share and financial performance compared to those that don’t, according to the Harvard Business Review.?

This means that B2B branding is too valuable to neglect. At CBC, we help global businesses win using a proven blend of sector insight and creative excellence.?If you have something in mind that you’d like expert support with, reach out to us.

In the meantime, here are a few pointers to inspire your next initiative...

How campaign planning guarantees better outcomes

Learn how a well-crafted brief and tight management can keep brand initiatives on point, on track, and on budget.

Read blog

Rebranding a global leader

See how critical flow specialist DESMI activated its new strategic vision with a creative brand platform from CBC,?Make Life Flow (see the work)

Unlock the benefits of ABM

Get practical insights and examples of how ABM can help prioritise resources, deepen engagement, and strengthen B2B relationships.

Download the ebook



Want to bounce some ideas with an expert?

Why not brainstorm your next B2B branding initiative with a no-obligation, no-fee chat with our Managing Partner, Ralph Kr?yer . Ralph heads up the Cross-Border Communications team and is a seasoned authority in global B2B marketing, branding, and communications strategy.

Contact Ralph at [email protected] or book a meeting directly.





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