The B2B Blueprint To Predictable Sales
The 7 Fatal Leadership Flaws crippling your Salespeople's growth. See #7 in the Newsletter below.
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Fatal Sales Leadership Flaw #7
→ Permitting Meaningless Sales Meetings.
→ Meaningless sales meetings drain sales teams and organizations of time, energy, and morale.
→ They're essentially black holes of productivity, sucking time and energy with little to no return.
→ I've seen teams struggle under the weight of pointless meetings that drag on without purpose or direction.
I remember having a sales meeting every Monday morning that was supposed to go for an hour.
? It never ran less than 90 minutes, lacked structure, and had no real focus or discernible purpose.
? It sucked the life out of me and the entire sales team.
? We'd leave these Monday morning meetings feeling disoriented and deflated.
? It would take us hours to recover, reorient, and re-energize.
→ Not a great way to start the week.
The moral of the story: don’t meet just to meet!
Have a plan and a purpose!
? Here’s my template for a Successful Sales Meeting - only 45 minutes if you do it right.
Celebrate Wins (10 Minutes):
→ This kicks the meeting off on the right foot and inspires healthy competition.
→ For one of my clients, I put on Kool & The Gang’s Celebration after all the Salespeople talk about their wins, and we all dance ????.
Accountability (10 Minutes):
→ Transformation doesn’t happen without the truth and taking ownership of one’s failures.
→ It’s not about demeaning people but understanding WHY they didn’t hit their numbers. There is power in understanding the WHY!
→ Also - if your salespeople don’t feel comfortable talking about their struggles, you’ll never be able to develop them to their fullest potential.
Provide a Succinct and Focused Training (5-15 Minutes):
→ Instead of a generic training that goes in one ear and out the other, have focused training directed at your team’s specific struggles based on what they said during the accountability sharing phase.
→ This is highly effective because your salespeople's emotions are involved, and it focuses on a solution to overcoming their current challenges.
→ We all retain more information when our emotions are involved. Think about it: You likely recall any experience from your youth, good or bad, because your emotions were engaged.
→ The same is true with Sales training.
Define Key Takeaways (5 Minutes):
→ Each salesperson shares ONE takeaway and explains how they will apply it in the 7 days before the next sales meeting.
Set Goals (5 minutes):
→ Each salesperson commits to a specific goal based on the takeaway from the training between now and the next sales meeting.
Implementing this sales meeting template correctly inspires and motivates your sales team and prepares them for the battles they will face.
Ready to Develop a Winning Sales Culture?
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