[B2B] Beyond the Buzzwords: The Data Edition

Boost marketing performance with content that breaks down buzzing B2B topics

Refine your target account list, improve your performance.

Demand Generation (DG) marketers know that B2B tech buyers are a moving target.

With an “inside look” at data that shows what’s being researched, when, by whom, and at which company, DG marketers can nurture high value accounts with relevant messaging — through appropriate channels, across the buying journey.

Find out how to build high-quality target account lists (TALs) that accelerate and improve your pipeline by saving time and driving efficiency in SWZD’s recent blog:

Intent drives engagement, through purchase decisions and customer retention.

Recent SWZD research reveals that return on marketing investment is the top metric tracked by B2B marketers.?

Intent data maximizes marketing spend by engaging buyers throughout the entire purchase funnel. By tracking signals and buyer behavior across multiple touchpoints, intent-driven insights help B2B marketers improve engagement and retention by:

• reducing cost of acquiring new accounts
• shortening sales cycles
• identifying cross-sell and upsell opportunities
• improving conversion and customer retention rates

Check out the blog below to learn more:

[Just Launched!] SWZD Data Insights Series

Did you catch the first episodes of SWZD’s new LinkedIn Live series? Each event will share actionable tips to help B2B tech marketers understand and maximize the full value of data within their strategy and across marketing efforts.

Our first episode shared additional insight on how to problem solve common lead gen challenges using data-driven strategies. Watch on-demand to learn more on how LeadGen + Data = B2B Marketing Power Couple.

Speakers:

• Peter Tsai , Head of Technology Insights
• Jeff Stoneback , Senior Solutions Specialist

Our second episode highlights how intent data is an essential ingredient in effective marketing strategies. Tune-in to learn how you can deliver leads that sales will LOVE.?

Speakers:?

• Peter Tsai , Head of Technology Insights SWZD
• Andrew Connelly , Director of Strategic Alliances, SWZD

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For additional B2B marketing content that offers tips and tricks to optimize performance, check out Spiceworks Ziff Davis Resource Library