B2B / B2C / B2B2C Marketing
Shitanshu kumar
SPMU Directorate of Industries, Govt of Jharkhand | KPMG Advisory | Manager | Research |Skill development| Policy Analyst | Governance | Consulting | ESG | Livelihood | Gold Medalist NIFTEM | PP IIML
Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers aim to capture the attention of two different target profiles. While there are many similarities between these two types of marketing, driving prospects from each channel requires different communication approaches in every aspect.
On the other hand, there is also a new marketing approach, namely Business to Business to Consumer (B2B2C), which is a new commerce model that combines the business-to-business (B2B) and business-to-consumer (B2C) models for a complete product or service transaction. B2B2C is a collaboration process that creates mutually beneficial service and product delivery channels.
If your CRM (Customer Relation Management) system is not compatible with these three business models, you won’t be able to create and execute accurate marketing activities with your system. Business-to-business (B2B), business-to-consumer (B2C) and business to business to consumer (B2B2C) marketing models all have unique challenges and opportunities.
Source : Investopedia \ next4biz