B2B Ad-stravaganza

Just like the waves at the beach, the B2B landscape is ever-changing, and we’re proud to be at the forefront of innovation here at Demandbase!?

This week we launched B2B’s first-ever Connected TV (CTV) Advertising Solution powered by Piper DSP! In honor of the launch, we’re dedicating this week’s Week End Wrap Up to ads content!?

Let’s get started.

This Week’s Must-Read: Demandbase DSP Turns Up the Volume for Connected TV?

To familiarize everyone with our latest innovation our GM of Advertising Gareth Noonan took some time to cover the basics and share his insights on how it will affect the industry.?

We believe that this advertising solution is going to seriously change the world of B2B advertising for the better. We could not be more excited for our customers to get the chance to use it with their teams.??

Find out what the hype is all about in Gareth’s blog!

Our Podcast Pick: Streaming into the Future

It has been no secret to us here at Demandbase that streaming is a powerful tool that is revolutionizing the digital landscape.?

That’s one of the reasons why we were so excited to have Roku’s Head of Ad Marketing, Jordan Rost, as a guest on the Sunny Side Up Podcast!?

Jordan is no stranger to the power of streaming and in his conversation with host Ryan Schimmel, he shares insights on how streaming is changing the traditional B2B marketing playbook.??

Tune into the episode to hear what he has to say!

This Week’s Must-Watch: Connected TV Advertising by Demandbase?

Making a splash with B2B advertising just got a whole lot easier!?

With our latest innovation, Demandbase CTV powered by Piper B2B DS, B2B advertisers will now be able to:?

• Use comprehensive data to automate ads?
• Target their ideal audience using Demandbase account identification?

Stream our launch video on DBTV to learn more about our new advertising solution.?

Week End Wind Down:?

That’s A Wrap!?

Thank you for joining us for this week’s edition of the Week End Wrap Up! We hope you're feeling as inspired as we are for the future of B2B advertising!?

Stay tuned for new ad content all summer long inspired by our latest innovation on ?DB Central!?

Have a great weekend everyone! We’ll see you next week!