A + B Players

People wrongly assume that to be an expert they need to be the smartest person in the room. But that’s completely backward. Your expertise grows when you surround yourself with smart A players who can make you look good.

Don’t find the cheapest help or create a team of B players. You will end up looking bad and paying more.

I know this from experience. I’ve hired people who are the cheapest, and I’ve hired the most expensive, and I’ve hired people in between. When you invest in A players, they are massively more productive than B players.

When you’re just starting out, you might try to get B and C players because it’s cheaper, but in reality it’s way more expensive in the long run. One A player can do the work of 10, 15, or 20 people. It may seem hard to believe, but it’s true.

My partner Todd is a good example of this. In the past, we had six full-time programmers in Boise trying to build our shopping cart software. We spent three years and probably $300–400k working on it, but we never got to a point where anyone could use it. Todd came in and looked at the shopping cart software we were thinking about using, spent the next two days rebuilding it from the ground up...and it worked! As an A player, it took him only two days to do what six B players in three years couldn’t.

The best way to find A players is to hire three people to do a small project. Pay for three versions of what you need. Pick the best and give that person the next project. If they do well, give them more. This way, you’ll always have A players on your team.

In order to be an expert, you shouldn’t surround yourself with people who know less than you. Instead, build a team of experts who know more and can do things better. It will elevate you and your company much more quickly than a team of B players would.

Mike Morris/Russell Brunson

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