Ayudante Elevates Google Analytics Solutions to New Heights in Toronto

Click here to read this article on the Toronto Global website.

In a strategic move to strengthen its global footprint, Ayudante, a Tokyo-based leader in digital marketing, has established its first overseas branch in the vibrant Toronto Region. This expansion aims to deliver top-notch technical support and consulting tailored specifically to the Canadian market.

We had the opportunity to speak with Naohiro Yamaura, the COO of Ayudante Canada, about the company’s strategic vision, plans, and the unique value they bring.

Q: Can you tell us more about Ayudante Canada?

Ayudante Canada is dedicated to providing high-quality consultation services for Google Analytics (GA) and the Google Cloud Platform (GCP). Our approach blends consulting expertise, technical skills, and marketing knowledge to help build our clients’ analytics platforms by delivering our high-value solutions. This integration ensures we can effectively and efficiently address a wide range of client needs.

Based in Tokyo, Ayudante has been a trusted GMP and GCP partner for nearly two decades. We are proud to be recognized as one of the top Google Analytics 360 resellers in the Asia-Pacific (APAC) region. This recognition underscores our commitment to excellence and our ability to deliver outstanding results for our clients.

Q: Can you share one of your recent projects?

We partnered with SUBARU, one of the largest automobile manufacturers in the world. Due to their large organization, they had over 200 websites, each managed by different vendors with their own tag management accounts.

The lack of a centralized system led to data discrepancies and made it difficult for SUBARU to get a clear picture of their web performance.

We unified all 200+ websites into a single, cohesive system using Google Analytics 4 and Google Tag Manager. By consolidating these websites, we created a centralized environment for managing and analyzing web data. We also implemented standardized tracking and reporting across all websites, ensuring that different teams and partners had the appropriate access to the data they needed.

This solution significantly improved SUBARU’s ability to manage their websites and provided clearer, more accurate insights into their web traffic, leading to better decision-making and operational efficiency.

Q: What are your plans for the future?

Our company aims to support many Canadian businesses in leveraging their Google Analytics data, contributing to their business success by utilizing the mature knowledge, expertise, and advanced case studies developed in the Japanese market.

In the Canadian market, the benefits of Google Analytics 4 (GA4) for businesses might not yet be fully understood. To address this situation, we actively organize seminars and workshops to educate local companies on the advantages and applications of GA4. These events aim to demonstrate the power of GA4 in driving business insights and improving marketing strategies.

In the near future, our company plans to hire more skilled professionals and expand our services to include comprehensive GA4 data utilization solutions, extending our reach to not only Canadian but also North American companies, including those in the United States. Our goal is to establish a strong team capable of providing top-tier consulting services, enhancing our presence in this market by contributing to the businesses of Canadian and North American companies, all while being based in Toronto.

Q: What makes Ayudante Canada unique?

Our company is confident in providing unparalleled technical support and consulting services. Our highly skilled and experienced consultants, who have experience as seminar instructors and authors, contribute to building analytical environments using Google Analytics for our client companies. Through our exceptional consulting, we not only assist with the implementation and technical support of Google Analytics but also support the overall utilization of user data by constructing analytical environments integrated with Google Ads and Google Cloud Platform (GCP), thereby contributing to our clients’ businesses.

We firmly believe that our consulting services, which have received high praise in the mature Japanese market, will also be highly regarded in the global market.

Q: Why did Ayudante Canada choose the Toronto Region?

Toronto is the business hub of Canada, with a concentration of many companies, talent, and information. It is the optimal location for our company’s expansion into the Canadian market. Additionally, as a gateway to the United States, Toronto serves as an ideal location for realizing our vision.

Q: How has Toronto Global supported Ayudante Canada throughout this journey?

Toronto Global has been instrumental in our successful expansion into the Canadian market. From the outset, they provided us with critical information on business registration, legal regulations, and internal company policies specific to Canada. Their expertise helped us navigate the complexities of establishing a new office in a foreign country.

Catherine Lee, Senior Advisor, Investment Attraction – Asia at Toronto Global, has been particularly supportive. She quickly understood our needs and provided tailored advice and resources, helping us identify potential office locations and connect with local service providers. Her insights into the local market dynamics and her ongoing support have been invaluable. Thanks to her, we were able to make informed decisions and establish a solid foundation for our operations in Toronto.

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Click here for the company Expansion News Release.

Headquartered in Tokyo, Japan, Ayudante, Inc. is a long-standing Google Marketing Platform (GMP) and Google Cloud Platform (GCP) sales partner. It is ranked as one of the top 360 Google Analytics 360 resellers in the Asia-Pacific Region.