AY Product Updates in H1’24 AY Prebid Server, Yield Manager New Version, INP, Cookie Deprecation Updates, and more!

Hey there, Assertive Yield family!

Guess what? We've got some juicy updates for you! ?? Over the first half of 2024, our team has been hard at work, cooking up some amazing new features and fine-tuning the old ones. Our mission? To help you skyrocket your ad revenue and make your users fall even more in love with your platform. So, without further ado, let's check out what's new and improved! ??

AY Latest Product Updates

New Solutions ??

• AY Prebid Server: Optimize your ad bids with our faster, smarter prebid server.
• Traffic Shaping for Publishers: Control your audience’s journey and direct traffic where you want it.

New Features ??

• Yield Manager v3: Now with Bid Prefetching & Refresh Control, giving your ad revenue a super boost.
• Scheduled Emails Report: Stay updated with scheduled reports delivered right to your inbox.
• Additional SSPs Connections: More connections, more revenue opportunities. Check them out!

New Reports ??

• Panorama Report: Comprehensive insights in one place.
• Cookie Depreciation & API Topics Dimensions: Stay ahead in the cookie-less future.
• AI Reports: Smart, intuitive insights powered by AI.
• New Look & Feel: A fresh, stylish makeover for a better user experience.

New Metrics ??

• INP Metric & AY CWV Dashboard Template Updated: Enhanced metrics for deeper insights.
• Web Analytics: New Web Performance Metrics and Facebook S2S conversions to upgrade your analytics game.

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New Solutions ??

AY Prebid Server - AI-powered, Unbiased and Flexible

Elevate Your Server-Side Prebid with Agnostic Demand, Traffic Optimization, and Automated Floor Pricing. Test and Celebrate Success!

AY Yield Manager is a powerful hybrid wrapper solution that allows publishers full transparency, flexibility, and control. Now, it also provides unparalleled flexibility for client-side, server-side, or both configurations.?

Recognizing the diverse needs of publishers, we've launched an additional solution for those who wish to maintain their existing wrappers while still leveraging the power of an AI-powered Prebid Server.

AY Prebid Server Unique Features:?

• AI Traffic Shaping

Maximize ad fill rates and CPMs, reduce SSP throttling, lower carbon emissions, improve SSP relationships, and enhance revenue by up to 10% with AY's real-time user profiling and efficient demand paths.

• AI Dynamic Flooring

Optimize first-price auctions across platforms with transparency and superior results, unrivaled by GAM and UPRs. Shield inventory from low-quality ads, operational inefficiencies, and declining CPMs.

• Identity Solutions Integration

Maximize performance on cookieless traffic with integrated Identity solutions,

delivering over 15% uplift on iOS CPMs. Expect similar benefits on Chrome,

supplemented by the Topics API. Embrace cookie-free innovations.

• Higher CPMs & Revenue

Boost CPMs & Revenue with AY's granular data and AI floor prices per auction.

Bid in real-time from multiple partners boosts auction pressure and maximizes

your revenue potential.

Key Benefits

• Unbiased Demand: Assertive Yield ensures a fair and unbiased auction environment by refraining from influencing demand through backroom deals or demand referrals. Allowing you to choose partners freely, and add any or all bidders for maximum revenue impact.
• Seamless Integration: Efficiently integrate our streamlined script for quick deployment, minimizing technical hurdles. Effortlessly integrate cutting-edge technology to optimize efficiency and drive success.
• AI Revenue Maximization: Be empowered by the most advanced solutions powered by artificial intelligence and machine learning to optimize price floors in real-time; shape your traffic efficiently; maximize your revenue; and enhance your user lifetime value.
• AY's Global Support | Unlock New Opportunities: Expertise, guidance, prompt replies. Join us and let’s co-create new features and break industry paradigms together!

Start a free PoC!

Talk to Sales!?

AI Traffic Shaping for Publishers?

?? Introducing AY Traffic Shaping for Publishers! Reduce Throttling, Thrive with Optimized Demand Paths: Experience Less Throttling, More Thriving! Watch AI Traffic Shaping for Pubs Demo!

?? Green Traffic: Cut Carbon Emissions, Reduce Digital Waste by up to 60%!

?? Better SSP Relationships: Provide Strong Inventory, Strengthen Partnerships!

??Predictions with Real-time User Profiles: Match Trillions of Ad Requests within Microseconds!

With AY Traffic Shaping, you'll achieve:

?? Higher Ad Fill Rates and CPMs

?? Less Wasteful Requests: Reduce Digital Waste by up to 60%

?? Increase Revenue per Request: Improve Bid Rates, and Better Utilize QPS Limits!

Experience Fast and Easy Integration with one Script, no changes to Prebid needed.?

Ready to Boost Efficiency, Increase Revenue, and Thrive in the Auction Space??

Get Granular Reporting on Auction Impact and Results.

Schedule a Call and Start a Free PoC Today!

New Features ??

Yield Manager v3.0

Bid Prefetching?

We're thrilled to introduce Yield Manager’s new version (v3), designed to elevate your ad management capabilities. This latest release brings a host of enhancements, including:

1. Bid Prefetching and Performance Improvements:

• Introducing bid prefetching to streamline ad render time and boost viewability.
• Splitting up the ad unit auction and ad server request process into "Fetch" and "Render" stages for optimized performance.

2. User Experience Enhancements:

• Improved split test page UX for smoother navigation and analysis.
• Enhanced ad unit path input for easier editing and variable usage.
• Fullscreen code editor accessibility with a simple double-click.
• Workspace and Configuration Enhancements:
• “Import Workspace” option on the versions page for duplicating workspaces.
• Added configuration page for the analytics tracker with optimized loading.
• Configuration editor for APS/Amazon for greater customization.

3. API and Integration Improvements:

• New fetch + render API methods for enhanced functionality.
• Pre-fetch mode option in the refresh API method for immediate and automatic fetching of the next auction.

4. Other Notable Changes:

• UI filters for all table columns for improved data management.
• Bidder CPM adjustment and storage option on the bidder page for greater control.
• Expiration selection for preview links for enhanced security.
• Our latest release turbocharges UI performance, enabling massive setups with dozens to hundreds of domains under one workspace.

Refresh Control

Additionally, we're excited to unveil the beta release of Yield Manager - Advanced Refresh Controls, allowing even more granular configuration and comprehensive ad unit refresh rule customization for enhanced performance optimization.?

The new Refresh Controls are now available in the Beta branch, providing full control of the refresh interval with configurable refresh rules based on the winning impression. This includes Prebid bidder, creative size, and GAM types like order.

Refresh control groups can be assigned to one or multiple ad units, while still providing the option to set a simple static refresh interval.

Create in-depth ad unit refresh rules with the latest Yield Manager update.

Talk to our Experts!

Scheduled Emails Report ?

We're thrilled to announce the early access launch of Scheduled E-mails Reports.?

Key Benefits:

• Convenient setup within the Report Manager
• Seamlessly save configured reports
• Enjoy timely delivery to your and your team’s email inbox

Now, you can effortlessly configure and save reports within the Report Manager, ensuring timely delivery straight to your inbox. Don't miss out on this opportunity to streamline your reporting process.?

Revolutionize how you manage your reports!

Talk to AY's Customer Success team today!?

Additional SSPs Connections

New SSP Connections Ready for Your End-of-Month Reconciliations!

We've updated our SSP Connections (API) to include various SSPs such as Xandr/AppNexus, TripleLift, Magnite/Rubicon, and many more. Connect your SSPs to the AY platform to automatically manage bid adjustments based on discrepancies between bid and payment amounts. Set alerts for relevant discrepancies to enable immediate action.

This feature allows your team to monitor and compare real-time data discrepancies in SSP revenue, saving time and effort in building connections and comparing with GAM data. You can also set alerts for significant discrepancies and create a dashboard to share with your partner SSPs, so they can explore the issue further without constantly asking you for more data.

Set up your SSP Connections (API) or reach out to us!

New Reports ??

360° Panorama Report

Panorama (Beta): Enjoy an all-in-one control panel with your KPIs

An exciting new feature is the Panorama, and 360 is the first report available for you.?

360° is a powerful report for comprehensive business optimization. An all-in-one control panel consolidating crucial KPIs for a holistic view, strategy, and revenue growth in 2024. Unifying pivotal metrics on a single page, this feature empowers you to dive into your key performance indicators, such as:

• Revenue by Source: Pre-Bid Revenue (PBW), Dynamic Allocation or AdX + AdSense (DA), Direct Sales (D), Content Recommendation (CR), AdSense (AdS), Amazon (APS) or Nativo (NTV)
• Engagement metrics: Unique Sessions, Page Views per Session, Scroll Depth, Bounce Rates and more;
• Publishers KPIs: Session RPM (revenue per thousand impressions), PageView RPM, Ads per Pageview, Ads per Session, and more;
• Advertiser KPIs: Viewability, CTR, Miss-Click rate, IVT rate;
• Prebid KPIs: Bid Rate, Timeout Rate, Bid CPM, Win CPM, Request per Auction, Request Rate, Request Win RPM, and more;
• Core Web Vitals: CLS, FID, LCP performance.

Your team now has an overview dashboard to compare main Prebid, CWV, and Publisher KPIs performance on a weekly, daily, or monthly basis.

You can also segment A/B testing and traffic segmentation analysis by custom user segments (such as new or returning visitors), or by different traffic sources.?

Key Benefits:

• Easily monitor and benchmark essential KPIs across sectors to boost overall business health.?
• Evaluate bid performance with the most relevant KPIs, guaranteeing optimal monetization partnerships.?
• Swiftly assess domain-specific KPIs for immediate identification of areas needing attention.?
• Track campaign revenue by source and advertiser for informed decision-making.?

Empowered by a 360 Panoramic view, you and your team will further enhance your ability to elevate your strategic approach, ensuring not just growth but strategic success.

Access the Panorama Report now! Not a client yet? Reach out to our team to learn more.

Cookie Depreciation & API Topics Dimensions

With Google disabling cookies for 1% of its users, we understand the importance of providing you with detailed insights into this new growing reality.

You can find our New Google Topics Dimension in your reports (Panorama 360 & …) under Yield Intelligence Analytics. We recommend you to watch the demo with Nils to make the most of this report and get unique insights.

It offers unparalleled visibility into the intricacies of this 1%, allowing you to gain a deeper understanding of user behavior and preferences. Here's how this 1% is divided::

• Treatment Groups

For a comprehensive analysis of this topic, dive into our Industry Report on Cookie Depreciation and Topics Impact, located under "User -> Cookie Depreciation."?

But that's not all!?

New "Google Topics" Dimension

The Topics from Google's Privacy Sandbox are available for reporting now.

We've also integrated Google's Privacy Sandbox Topics into our reporting suite. Now, you can access these invaluable insights at the end of the User section in each of our Analytics products (Yield, Web & Prebid).

Don't miss out on the opportunity to harness the power of Google Topics. Upgrade your analytics toolkit today and stay ahead of the curve!

For AY’s Industry Report on this topic, we highly recommend reading the Cookie Depreciation and Topics Impact report.

Would you like to learn more about it?

Talk to AY’s Customer Success team!?

AI Reports: Create Granular Reports in Seconds!

We are thrilled to introduce you to the latest upgrade in our tool: the AI Report, powered by ChatGPT. Designed specifically for publishers, this innovative feature revolutionizes the way publishers generate and analyze various reports.?

You don’t have to manually create reports from scratch! Just enter a prompt and our AI automatically generates the report in seconds!

The AI Report leverages advanced AI capabilities available within AY Yield Intelligence to streamline the creation of publishers' reports. By integrating seamlessly with ChatGPT, it saves user prompts and offers a comprehensive history feature, ensuring a personalized and efficient user experience.

AI Report Features:

• Advanced AI Capabilities: Integrated with ChatGPT, the AI report intelligently interprets queries and generates insightful reports.
• Prompt Saving: Users can save prompts for quick retrieval and reuse in future interactions.
• History Feature: Access a detailed history of interactions, facilitating easier tracking and analysis.

Key Benefits:

• Generate customer reports faster and easier than ever before.
• Quickly analyze large volumes of data to extract valuable insights.
• Automate repetitive tasks, freeing up your data science team’s workload to focus on higher-value activities.
• Reduces the complexity and time required for report generation, anyone can create a report!
• Tailor reports based on specific user queries and historical data.
• Minimize human error in report generation, ensuring more reliable and precise results.

Now you can seamlessly create detailed reports in seconds within Yield Intelligence, ensuring that you don’t have to manually create reports by entering so many details, with a prompt, you can now build your idea reports without breaking a sweat! Don't miss out on this opportunity to streamline your report-generation process.?

Revolutionize how you create your reports!

Talk to AY's Customer Success team today!?

New Look & Feel: Navigation UI

Exciting news!?

We are excited to announce the launch of our latest Navigation Design, now available with just a click!

The revamped interface promises enhanced user experience and streamlined navigation, making it easier than ever to explore our platform. We value your input and would greatly appreciate your thoughts on the new design. Your feedback will help us fine-tune the interface before its final release.

Experience the new Navigation Design firsthand and share your valuable feedback with us.

Thank you for being a part of our journey towards innovation and excellence.

New Metrics ??

INP Metric & AY CWV Dashboard Template Updated?

To help you monitor, enhance, and leverage the new INP metric, we have already included it in our platform metrics. You can also use AY’s CWV / INP Dashboard Template and INP real-time Alert template for you to keep track of that.?

These resources are designed to seamlessly integrate into your existing workflow, providing you with actionable insights right when you need them.

How to Access?

INP Dashboard Template: Simply navigate to “Dashboard” on the right side menu and on the right side you will find all? “AY Dashboards” templates. Select the “Core Web Vitals” option and “open”. You'll find a pre-configured layout featuring all CWV including? INP Metric, along with complementary visualizations to provide context and depth to your analysis. Create a copy of the template and customize it as you wish.?

Real-time Alert: Stay ahead of the curve with our alert system. Set custom thresholds based on the INP Metric and receive notifications directly to your preferred communication channels, ensuring you never miss a critical development.

How can AI Layouts impact positively your Core Vitals?

Partners utilizing AI Layouts are experiencing significant improvements in several key Core Web Vitals metrics, particularly in First Input Delay (FID) and Largest Contentful Paint (LCP).?

This suggests that AI Layouts are effectively optimizing the loading speed and responsiveness of the websites, leading to better user experiences in terms of initial interaction and content rendering.

While Cumulative Layout Shift (CLS) also shows some improvement with AI Layouts, the most notable enhancement appears to be in Interaction Responsiveness (INP). This indicates that the implementation of AI Layouts is positively impacting how quickly the websites respond to user input, further enhancing the overall user experience.

Overall, these results highlight the effectiveness of AI Layouts in improving Core Web Vitals metrics and underscore the importance of utilizing advanced techniques and technologies to optimize website performance and user experience.

Haven’t you activated your AI Layouts feature yet?

Talk to AY’s Customer Success team!

Web Analytics: 10 New Web Performance Metrics & GAM Automatic Mode?

Web Analytics: 10 New Web Performance Metrics

Our newest addition to your toolkit for optimizing your online presence.

With these metrics, you can delve deeper into webpage loading and interaction, empowering you to enhance user experiences like never before.

Let's take a glance at the key metrics:

1. Avg. Network Time: Learn how efficiently your network connections are established.
2. Avg. Transfer Time: Understand the efficiency of data transfer from server to browser.
3. Avg. DOM Completion Time: Gauge how quickly your webpage becomes interactive.
4. Avg. Page Load Time: Track the overall loading time of your entire webpage.
5. Avg. Server Time: Measure server efficiency in generating webpages for faster browsing.
6. Avg. DOM Processing Time: Focus on browser processing time for seamless display.
7. Avg. On Load Time: Ensure complete functionality with this metric of full-page rendering.
8. Avg. Encoded Body Size: Optimize data usage with insights into compressed content size.
9. Avg. Decoded Body Size: Understand the weight and efficiency of your webpage content.
10. Avg. Transfer Size: Monitor HTTP header size for faster, more efficient page loads.

By harnessing these metrics, you can fine-tune and monitor your website performance, resulting in:

1. Faster loading times
2. Enhanced user experiences
3. Improved search engine rankings
4. Reduced bounce rates
5. Increased conversion rates

Don't let slow loading times hinder your online success. Stay ahead of the competition!

Enable Web Analytics Performance Metrics today!

Talk to AY’s Experts!?

Google Ad Manager: Automatic Mode!

A new mode called "Automatic" has been added!

This feature automatically picks the best data connection configuration for GAM revenue data and further improves revenue accuracy. From <0.5% discrepancies to <0.1%.?

Key Highlights

• Automatic Configuration: Detects and uses the best configuration.
• Enhanced Support: ?It adds additional support for cases where only Open Bidding (without AdX) is bidding and winning impressions.
• Improved Accuracy & Change Stability: It is recommended to adopt the new mode ((Normalized) Automatic)
• Recommended Adoption: Switch to Automatic Mode for better accuracy and stability.

??Remember: All non-automatic modes will be discontinued in Q3’24.?

Upgrade now and elevate your ad management experience with GAM!

Talk to your AY’s Customer Success Expert!?

#DigitalAdvertising #ProgrammaticAdvertising #PrebidServer #RevOp #Publishers