The Axtria Collective | Nov-Dec 2022 Edition
Axtria - Ingenious Insights
Better health outcomes with AI, Digital Transformation, and Omnichannel.
Welcome to The Axtria Collective!
In this year-end issue, we bring you the best thought leadership, including?Integrated Advanced Data Analytics in Support of RWE, Pharma’s Future Field Force & Leadership’s Role in Enabling the Transformation, and much more!?Enjoy!
??AWARDS AND ACHIEVEMENTS
Jaswinder Chadha Receives IIT Delhi’s Distinguished Alumni Award
Axtria CEO & Co-Founder Jaswinder Chadha Receives IIT Delhi’s Distinguished Alumni Award from Renowned Economist and Nobel Laureate Professor Abhijit Banerjee.
??TRENDING WHITE PAPER
Seeing the Whole Elephant: Integrated Advanced Data Analytics in Support of RWE
In this white paper, Won Chan Lee, Ph.D., Principal, and Head of HEOR/RWE Practice at Axtria, draws on the fable of the six blind men and the elephant to describe how life sciences companies can harness varied real-world data sources to generate comprehensive, actionable insights.
???KNOWLEDGE STREAM
Pharma’s Future Field Force & Leadership’s Role in Enabling the Transformation
Traditional reach - and frequency-based approaches are no longer adequate for pharma selling. Listen to this podcast episode, where Vandana Singh, Principal at Axtria, explores how the transformation of sales operations can revolutionize field force outcomes in the virtual world.
??JASSI'S KEYNOTE AT REUTERS EVENTSTM?PHARMA 2022?
Patient Engagement – What History Teaches us About Pharma’s Future Evolution
Watch Jassi Chadha’s keynote at the Reuters Events? Pharma 2022 to learn how pharma companies can build an effective patient engagement strategy to ensure the success of omnichannel efforts.
领英推荐
??LEADERS' PERSPECTIVES
Betting the House on Orphan Drugs
Despite the commercial challenges of orphan drugs, many biopharmaceutical companies are staking a claim in the rare disease treatment space. In this article, Axtria’s expert Animesh Arun and other biopharma leaders share their points of view, which could yield clinical and financial rewards.
Optimizing Your Biggest Promotional Channel
Companies must carefully design omnichannel programs that respect field teams' unique knowledge and capabilities. In this whitepaper, Charles Rink, Global Omnichannel Lead at Axtria, proposes some practical answers to two critical questions and discusses practical ways to make it happen.
??TIMELESS INSIGHTS
BLOG: Impact of IDN Consolidation on the MedTech Sales Function
BLOG: The Future of MedTech Sales - Embracing Hybrid Customer Engagement
BLOG: Three Data Analytics Opportunities in Animal Health to Watch Out For
??NEWS CAPSULE
??Axtria Presents Two HEOR/RWE Studies at ISPOR Europe 2022
Axtria presented two posters at the ISPOR Europe 2022 conference that combine different modeling methods with the latest advanced analytics technologies. Both highlighted the clinical and economic benefits of anti-arrhythmic drugs (AADs) for treating atrial fibrillation (AFib) and insulin glargine for treating type 2 diabetes.
??Celebrating 100K+ Followers
Axtria has reached two milestones! We now have 100K followers on LinkedIn and 20K+ followers to our newsletter on LinkedIn. We thank our partners, clients, associates, and all followers for their support and for accompanying us on this exciting journey.
??Axtria’s CSR Initiative
Axtria’s Corporate Social Responsibility (CSR) team volunteers shared the festive spirit with kids from a public school in Gurugram, where they organized various fun activities. The "How to Introduce Yourself" session was a huge success.
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
2 年Thanks for sharing.