The Axtria Collective | Mar 2023 Edition
Axtria - Ingenious Insights
Better health outcomes with AI, Digital Transformation, and Omnichannel.
Welcome to The Axtria Collective!
Our featured story in this edition is a fascinating read that unveils the game-changing trends in the pharma industry
In the Industry Primer section, you can learn all about Omnichannel marketing
We hope you enjoy reading this as much as we enjoyed putting it together!
PS: If you haven’t subscribed to The Axtria Collective yet, you are one click away from getting the best-curated content in the life sciences industry delivered to your inbox every month!
?Featured Story
10 Trends in 2023 That Will Reshape the Pharma Industry
From leaner teams and re-structuring of commercial teams to RWE and AI-based drugs, there are multiple factors re-shaping the pharma industry. Learn how 2023 is poised to be a transformative year for pharma in this article by Axtria’s President and CEO Jaswinder Chadha.
???Knowledge Stream
Preparing for the Customer Segment of One and the Future of Pharma Sales and Marketing
In this podcast episode, Kevin Brode dives deep into how segment-of-one marketing helps pharma customers target clients smarter, why pharma leaders need to rethink their sales and marketing tactics, and a lot more.
??Industry Primer
Omnichannel Marketing
Read this in-depth guide by Puneet Singh Bhatia, Senior Director at Axtria, to understand omnichannel core concepts, strategies, challenges, and benefits to take your marketing outreach to the next level.?
??Leaders' Perspective
Addressing the Challenges Faced by Rare Disease Patients
Patients with rare diseases often face numerous challenges, including lack of awareness, difficulty in accessing appropriate healthcare services and high medical expenses. In this article, Vikram Batra, Principal at Axtria, joins other experts to discuss these challenges and what needs to be done to address them.
领英推荐
How Women Can Write Success Stories in STEM
Psychologists have asserted that there is no substantial difference between males and females in the aptitude for STEM subjects, yet female participation remains relatively low. Shikha Singhal, Head-People Practices at Axtria, discusses the role of women in STEM and the need to improve the gender balance in the workplace.?
??Timeless Insights
BLOG: Pathways in Marketing Mix Modeling to Measure the Impact of Multichannel Interactions on Sales
BLOG: How Should a Marketing Mix Analysis Influence the Next Best Actions?
??Launching soon
Leading Minds Podcast
We are launching our new podcast series: Leading Minds Podcast, in partnership with Life Sciences Voice.
Get ready to explore the gold mine of insights and experiences from global life sciences leaders in each episode.
??News Capsule
??Rendezvous’23, IIT Delhi
??Winner of the Prestigious Life Sciences Voice Top Industry Leaders Award
??Axtria’s Business Information Management Fair
Sales Associate at American Airlines
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Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
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