The Axtria Collective | Jan 2023 Edition
Axtria - Ingenious Insights
Better health outcomes with AI, Digital Transformation, and Omnichannel.
Welcome to The Axtria Collective!
In this January issue, we bring you the best thought leadership, including AI/ML trends, measuring pharma omnichannel effectiveness, patient engagement, and much more! Enjoy!
PRODUCT LAUNCH??
Axtria MarketingIQ?
Axtria MarketingIQ??is the next-generation commercial marketing analytics product for life sciences companies that enables superior brand performance through market attribution, delivering timely insights that drive effective planning, evaluation, and execution.
Learn more about the benefits, differentiators, and offerings of Axtria MarketingIQ?
KNOWLEDGE STREAM???
Podcast: App vs. Pill – Will digital therapeutics transform how we treat medical conditions?
In this podcast episode, Ivan Pandiyan, VP of Global R&D at Natus Medical Incorporated, discusses the evolution of digital therapeutics in contrast to traditional therapeutics. Learn how digital therapy is being used to diagnose and treat diseases, about the role of a biomarker in identifying a specific disease, how the Food and Drug Administration (FDA) is enabling the environment for R&D of digital therapeutics as an alternative to traditional therapy, and a lot more.
LEADERS’ PERSPECTIVES??
Patient Engagement – What History Teaches Us About Pharma’s Future Evolution
Learn how pharma can engage with patients better to deliver the experiences they expect. In this article, Jaswinder Chadha, President and CEO of Axtria, shares four key building blocks to help pharma build a patient-first approach.
Omnichannel marketing has gained critical importance across the pharmaceutical industry. However, measuring its effectiveness is both complex and challenging.?
Read this blog to learn the significance of adopting a role-driven approach and its key metrics for measuring omnichannel success.
How Should a Marketing Mix Analysis Influence the Next Best Actions?
Marketing teams often use marketing mix analysis for decision-making interchangeably with next best actions.
Read Axtria’s blog to understand how the two approaches should work to yield the desired returns on promotional activities.
领英推荐
Webinar: Keeping Omnichannel Marketing Analytics Simple
The amount of data available across marketing channels has led to information overload without true insights.
Learn from our storytelling and insight-mining experts how to turn complex data into easy-to-understand insights and learnings.
Omnichannel Orchestration Is More than Just the Next Best Actions
Omnichannel orchestration is critical to delivering a customized and relevant experience to each customer. If designed and executed correctly, responsive omnichannel marketing programs can significantly improve customer engagement and brand equity, feeding into the lifetime value of each customer.
??TIMELESS INSIGHTS
BLOG: AI/ML Trends Taking the Life Sciences Industry By Storm
BLOG: AIOps- The Future of Traditional IT Ops
VIDEO: Real-world Evidence for Label Expansion
NEWS CAPSULE??
??Axtria’s India Operations Has Earned the Prestigious Recognition for the Fifth Consecutive Year
??Axtria’s US Offices Has Earned the Prestigious Recognition for a Third Consecutive Year