The Axtria Collective | February 2024 Edition
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Better health outcomes with AI, Digital Transformation, and Omnichannel.
Welcome to the Axtria Collective!
This edition honors Rare Disease Day 2024, a global campaign that aims to raise awareness and support for people living with rare diseases.
Learn why a data-first approach is crucial for rare disease treatments, discover the main challenges for rare disease sales teams, and listen to a podcast on the importance of AI and patient voice in pharma R&D. Plus, access our latest report on the critical trends in pharma promotional effectiveness and read how MLOps is revolutionizing pharma.
Happy reading!
?Featured Content
Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies.
To stay ahead of the curve in pharma marketing, you need to know what strategy works for the industry. This report draws insights from over 140 marketing mix studies and reveals the key trends and recommendations for pharma promotional effectiveness. Discover the trajectory of digital spending, the impact of diverse digital channels on customer engagement, and how to align your marketing objectives with patient needs.
?? Leaders’ Perspective
To Fight Rare Diseases, Win the Data Battle First
Jassi Chadha, CEO & President of Axtria, discusses how data-driven approaches and AI can enable pharmaceutical companies to accelerate the development and adoption of innovative therapies for rare diseases. Discover how data can make a difference in the fight against rare diseases.
???Knowledge Stream
领英推荐
The Importance of AI and Patient Voice in Pharma R&D
Gurdyal Kalsi is a physician-scientist and leader in innovative therapies for rare and complex diseases. Listen to him discuss the art and science of AI in healthcare, the significance of giving patients a voice in clinical trials, and the necessity of striving for a definitive cure rather than symptomatic treatment.
??Upcoming Event
PMSA 2024 Global Summit
Axtria is a Gold Sponsor for the Pharmaceutical Management Science Association (PMSA) 2024 Global Summit, which will be conducted on March 7-8, 2024, in New Delhi, India. The ability to transform patient lives, scale analytics models, strengthen operational frameworks, and infuse Gen AI in the day-to-day will form the key themes of PMSA and Axtria's partnership at the summit.
??News Capsule
Axtria Once Again Recognized with Great Place To Work? Certification?
Elevate 2024: Axtria's Leaders Meet
Student at Shri Yogindra Sagar Institute of Technology & Science,
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