The Axtria Collective | December 2023 Edition
Axtria - Ingenious Insights
Better health outcomes with AI, Digital Transformation, and Omnichannel.
Hi Reader,
It is the season of joy and festive cheer! From our Axtria family to yours, we wish you happy holidays!
Check out our recently launched Commercial Excellence hub, discover the top trends that will shape 2024, learn how to decode AI hallucinations, follow the journey of data, learn how to increase omnichannel engagement in a cookieless world, and more in this edition of The Axtria Collective.
Happy reading!
?? What's New
Axtria's Commercial Excellence Benchmarking Hub
Axtria's 2023 Life Sciences Commercial Excellence Benchmarking Studies are now live.
These studies provide benchmarks and trends across the entire value chain of commercial operations, covering segmentation and targeting, alignment design and refinement, call planning, incentive compensation, and customer engagement. Leverage these to calibrate your teams and elevate your commercial operations.
?? Webinar Recording
Dynamic Targeting
Strategic Field Operations leaders from AstraZeneca joined Axtria’s Commercial Excellence experts last week to discuss how field teams can optimize brand reach and drive exceptional customer engagement through Dynamic Targeting.
?? Leaders’ Perspective
Agents of Change in 2024: 3 Key Trends for the Life Sciences Industry
Jassi Chadha, CEO & President of Axtria, discusses three major trends shaping the life sciences landscape in 2024. From getting generative AI right to increasing the focus on rare disease therapies, learn how life sciences companies can position themselves for success in the upcoming year.
领英推荐
???Knowledge Stream
Capitalizing on the Journey of Data to Drive Efficient Business Insights
Ashish Thakur, who leads the BI reporting and competency center at Axtria, explains the data journey in a brand life cycle. Learn how to distinguish between meaningful and irrelevant information, and how to avoid being overwhelmed by the vast amount of data available.
??Timeless Insights
ARTICLE: Decoding AI Hallucinations: Unmasking the Illusions of Generative AI
ARTICLE: Omnichannel Customer Engagement In a Post-Cookie World
??News Capsule
??Axtria's Workplace Training Empowers Next-Gen Talent for Digital Transformation in the Life Sciences Industry
??Making Our Planet More Beautiful!