The Axtria Collective | April 2023 Edition
Axtria - Ingenious Insights
Better health outcomes with AI, Digital Transformation, and Omnichannel.
Welcome to the Axtria Collective!
In this edition, we are focusing on the future of healthcare.
Our featured story is a new article on how ChatGPT is transforming pharma.
The Knowledge Stream section explores the evolution of the marketing mix, Axtria leaders speak about how patient hubs and a shift to the cloud can benefit life sciences companies, and the Industry Primer section provides a deep dive into the world of AI. In Timeless Insights, learn about the data lakehouse framework and compare the effectiveness of virtual versus in-person calls.
Happy reading!
PS: If you haven’t subscribed to The Axtria Collective yet, sign up now so you don’t miss out on the latest trends and insights from the life sciences industry.
??Upcoming Event
PMSA
We proudly announce that Axtria is the Platinum Sponsor of the Pharmaceutical Management Science Association (PMSA) 2023 Annual Conference!
Catch our leaders and 200+ attendees from the pharmaceutical industry at the Manchester Grand Hyatt in San Diego from May 21-24, 2023.
?Featured Story
Transforming Pharma with ChatGPT
As technology evolves at an unprecedented pace, it’s becoming increasingly clear that artificial intelligence (AI) and machine learning (ML) are poised to transform healthcare profoundly.
While Generative AI technology like ChatGPT is increasingly being adopted to improve the efficiency and accuracy of decision-making in life sciences, it also comes with a unique set of challenges.
Read more to know how ChatGPT is transforming the sales, marketing, and customer experience in life sciences.
???Knowledge Stream
Evolution of Marketing Mix Modeling and Preparing for the Future
In this podcast, Moshe Rosenwein, Director of Advanced Analytics and Data Science at Bayer, discusses his views on the evolution of marketing mix modeling in life sciences, the driving forces behind this change, and how to prepare for the future.
?? Industry Primer
Artificial intelligence
AI is being hailed as a crucial element in the fourth industrial revolution.
领英推荐
This intriguing article discusses the fundamentals of AI, its benefits, applications, and how it will change the future.
?? Leaders’ Perspective
Patient Hubs in an Omnichannel World
Patient hubs are the backbone of any pharmaceutical company’s specialty medication commercialization strategy.?
This article, written by Vishal Singal and Nalini Somavarapu, discusses how personalized interventions can help boost the omnichannel experience for patient hubs, drive engagement, and impact adherence in outcomes.
How the Healthcare Industry is Benefiting from its Shift to the Cloud
The life sciences industry transitioning to cloud technology saw improvements in diverse areas, including data management, which helped in enhancing efficiency and productivity.
In this article, Tejas Arur, Principal and Leader of Marketing and Business Development at Axtria, discusses how the healthcare industry is leveraging the cloud to improve patient care.
??Timeless Insights
BLOG: Virtual Versus In-Person Calls-Sales Reps in the Digital World
BLOG: Unfolding The Data Lakehouse- Far-Reaching and Forward-looking
??News Capsule
??Axtria and HealthVerity Announce Strategic Partnership
??Axtria Ranked Among Leaders in the Everest Group Life Sciences Sales and Marketing Operations – Service PEAK Matrix Assessment 2023
??Axtria Visits IIT Kanpur for its Inaugural Career Fest, Samvardhan 2023
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