AXA Korea Provides Educational Items for Child Road Safety

- Responding to the increasing number of traffic accidents involving children, AXA Korea provides educational items for road safety with five regional children’s centers across the country

- Educational items tailored to children, such as yellow card kits, to help children recognize the importance of road safety on their own

AXA General Insurance (hereinafter referred to as AXA Korea) announced on the 31st that it would deliver educational items for road safety to five regional children’s centers in cooperation with the international humanitarian relief and development NGO, Good People, to prevent traffic accidents involving children, which are on the rise nationwide.

As part of the insurer’s road safety campaigns for children, it is designed to increase children’s awareness of road safety to help children protect themselves wherever and whenever by providing road safety essentials and educational items for road safety. AXA Korea provides yellow card kits of a reflective plastic card and a coloring book, traffic-signal art books, and road traffic windmill stickers to five regional children’s centers located in the metropolitan area (Seoul and Gyeonggi-go province) and Jeollanam-do province, including Harmony Regional Children’s Center.

Among the items to be delivered, the “yellow card kit” includes a reflective key chain which can be simply used as a reflector bag tag. This safety item helps drivers spot child pedestrians from a distance. A coloring book where children learn about various traffic situations that may occur on the way to and from school and basic safety rules they must follow more easily and funnily, is also included in the kit.?

In addition, the insurer delivers traffic-signal art books where children can solve quizzes about means of transportation and traffic aids, such as traffic signals and signs, and paper windmill crafts with stickers of traffic rules that children must be aware of. The focus of this campaign is to proactively prevent traffic accidents by providing educational items so that children can learn the importance of road safety rules while enjoying playing with the items and can practice the rules in their daily lives.

An official from AXA Korea, "We designed this campaign to help children who are vulnerable to the risk of traffic accidents enjoy learning traffic safety rules." He added, “we will make continued efforts to create a safer traffic environment by providing various support for increasing awareness of child pedestrian safety, and road safety education and conducting road safety campaigns in order to eradicate traffic accidents involving children.

Meanwhile, AXA Korea has been carrying out various ESG activities, such as a traffic safety campaign for children. The insurer conducted a campaign to create safer child protection zones in collaboration with the Green Mothers’ Society of Korea. As part of the campaign, it installed yellow footprint-shaped stickers and school zone markers. And it has been running bicycle classes for the traffic safety of children with disabilities since April this year. In addition, it donated safety backpack covers for children in 40 kindergartens, elementary schools, and orphanages/nursery schools nationwide to create a safer commuting environment during the rainy season.