AWS(Amazon Web Services)
You all are heard about what is Cloud Computing if not let me tell you...
Cloud Computing:- Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centres available to many users over the Internet.
The companies who are providing this facility are Amazon, Azure, Google etc. Out of which AWS(Amazon Web Services) is the biggest cloud providing company in the world. Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 175 fully featured services from data centres globally.
There are many big companies which uses this service. According to Amazon, the number of active AWS users exceeds 1,000,000.
While small and mid-size companies make up the majority of that user base, recent polls by private consulting firms suggest that enterprise-scale users make up at least 10% of that total.
The Big Spenders
Clearly, AWS is the cloud computing platform of choice for businesses across a range of industries. But who are the biggest, and how much money are they spending on these services?
According to Intricately, the top ten AWS users based on EC2 monthly spend are:
- Netflix: $19 million
- Twitch: $15 million
- LinkedIn: $13 million
- Facebook: $11 million
- Turner Broadcasting: $10 million
- BBC: $9 million
- Baidu: $9 million
- ESPN: $8 million
- Adobe: $8 million
- Twitter: $7 million
So, Now we have seen who invests or which are the biggest users of AWS I a going to discuss the case study of Unilever.
After a comprehensive RFP and review process involving more than 16 companies, Unilever chose Amazon Web Services (AWS). Unilever's priorities in choosing a digital marketing platform included flexibility, a global infrastructure, technology, as well as a rich ecosystem of members.
Unilever North America, the U.S. branch of the venerable global-scale manufacturer of food, household, and other consumer products, found that its time-to-market (crucial in the consumer goods industry) was being held back by the lack of standardised technology among its on-premises IT facilities and websites.
Unilever conducted an exhaustive review of the available cloud-based options, and finally chose to migrate to AWS, using a full range of AWS services to support 1,700 digital marketing web properties on a worldwide basis.
For Unilever, the advantages include increased speed of rollout for a website (now two days, rather than the pre-AWS average of two weeks), and the increased speed at which changes to a site or a marketing campaign can be made. Unilever also uses AWS for comprehensive backup and disaster recovery, and for rapid deployment of standardised infrastructure.
I have done one more case study of Airbnb. which is newly created startup company. How AWS is being beneficial for them lets's see.
It’s not just long established companies using AWS to run their compute estate. Airbnb, a community rental marketplace for property owners and travellers, lists more than 7 million accommodations and is a long-time user of AWS.
Catering for millions of customers globally, the firm has continued to invest in AWS solutions as it has grown rapidly in the past few years. Currently, it has 200 Amazon Elastic Compute Cloud instances to manage its core application, memcache and search servers; Elastic Load Balancing for handling incoming traffic between these servers; Amazon Elastic MapReduce for processing and disseminating data; Amazon Simple Storage Service for backups and static files; and Amazon CloudWatch.
Since implementing these solutions, Airbnb takes the view that it’s better equipped for future growth and can save money across its operations. Tobi Knaup, an engineer at Airbnb, said: “Because of AWS, there has always been an easy answer (in terms of time required and cost) to scale our site.”
This is the AWS architecture of Aribnb company.
That's all guys hope this blogs helps you to understand what is AWS and how companies are using it.
Thank You!!