AWS and Barriers to Entry | ?? #58
Hey! ??
re:Invent is just around the corner, and I am thinking what I would like AWS to announce this year. AWS releases hundreds of big and small features during whole year. Expectation always is that on re:Invent something truly big is going to be presented. And then, there is always some kind of theme during this event. Last year it was AI. This year, most likely, it will be more AI. And this is fine.
But I was thinking a lot about how AWS makes less than obvious why customers should use one of their services. One of the good ways to explain this is to provide a comparison with a competitor. I love how Hashicorp is doing this. Do you want to know, why you need to use Terraform? Well, perhaps you already know Ansible, CloudFormation or Chef, so it will be easier for you to see how Terraform compares to these tools.
With hundreds of AWS services, I think many of them would really benefit from comparisons like this. For example: CodeArtifact vs Artifactory, AWS ClientVPN vs {Any corporate VPN}, Kinesis vs Kafka. Next step? Provide a migration path from one of the alternatives to AWS service. Perhaps, I really want to move away from my self-hosted ElasticSearch cluster, but I am really not sure how do I migrate to AWS OpenSearch Serverless. If AWS would provide at least a concept of a migration plan, it would be a great starting point.
Instead, we always have to dive deep into the docs, learn about all features of a particular AWS service and then do the comparison ourselves, building different points of references in our heads. And then, with the differences and similarities understood, build a migration plan, perhaps with the help of some semi-abandoned open sources scripts.
All of this is, of course, part of AWS marketing team’s job, that is working hard on another dozens new announcements for weeks to come. And for comparisons and migrations paths, we’ll have to rely on ourselves, that is - the community.
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And on the website we have two articles from Kirill:
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