Be awesome with your channel partners

Lots of companies get their products out to their customers through channel partners. Resellers and distributors have crucial roles to play in the sales and distribution process. And to succeed in this game, product companies and their channel partners have to coordinate tightly. They need to market effectively together, sell effectively together, develop skills which are specific to the product being sold, and make sure that one partner avoids treading on the toes of another. And more than anything else they all want to grow their businesses. How have companies managed this in the past? With phone calls, spreadsheets and manual processes. And what’s the problem with this? It’s expensive, it’s error-prone and it doesn’t scale. Enter B2B SaaS to solve the problem - and energise growth.  Enter Relayware.

Today we’re proud to announce our latest growth stage software investment, in Relayware. Relayware provides Partner Relationship Management software, which automates the partnering process and provides deep insight into it. We are delighted to be partnering ourselves, with the Relayware management team led by Bob Mann and with our good friends at our co-investor Albion.