Awesome Personal Branding Advice You Need to Hear

By Tom Gallaher "The Videopreneur"

Do you work at a dealership? Auto, RV, Motor Sports, Marine, Home? Building your personal brand can be difficult. However, with the technology you have in your pocket, it is so easy to spread the word about your brand. Video marketing is one tool for doing this that is highly effective. The following article will give you some great tips for successfully using video marketing.

A great way to create content for your videos is to work with a team. You may want to involve co-workers, friends, family members or other acquaintances who are well-suited to the task. Also, include their names in the description of your video.

Production value is not the key to a good video. Professional gear is not necessary as long as the picture is balanced and focused. There is probably no need to develop a formal script, either. Speak directly to the camera and be yourself.

Next time you have an “off-site sale” or a trade show. Take the opportunity to shoot some video, have a friend shoot you speaking to a customer. Have someone shoot video of you in sales training. Viewers like to see you in other environments and building your product knowledge.

Make use of marketing videos as a way to teach customers about your specific dealership. Show off the day to day process, or how your dealership operates. Customers will trust you if they get to know you and see you being honest.

If there are a lot of questions that are commonly asked by your customers, make a video that answers them. Check out the FAQ page on your dealer’s website. Another alternative is to produce a video that answers these questions. Providing both video answers and a FAQ page allows your customers to choose the option they prefer.

Successful video marketing utilizes other forms of social media for promotion. You must promote it using your website, social media accounts, and email. You need people to know it exists so they can find and view it!

As you now are aware, marketing with video can be a great tool for publicizing your dealership. Video marketing could help you reach out to hundreds of customers. They're waiting to see what you have to say. You should try these tips and tricks and find that your brand will be more popular than ever.