AWARN at NAB22: Rebuilding the Broadcaster-Public Safety Partnership
Building Advanced Emergency Information from the Ground Up
(See new time for AWARN presentation at ATSC Future of Distribution Pavilion, now Tuesday at Noon (W9022))
Through events like the AWARN Santa Barbara Roundtable, AWARN is helping to build new relationships between emergency managers and local television stations. Things have changed since the days of the Cold War, when the legacy Emergency Alert System and air raid sirens were virtually the only alerting games in town. Now people are more likely to turn to mobile devices and social media for emergency information. Local TV station are still a vital and trusted source when disaster threatens, but they must adapt to remain the "first informer."
Fortunately, Advanced Emergency Information (AEI) from ATSC 3.0/NextGen TV offers a powerful new tool that can fill major gaps in the nation's alerting system. The ability to send geo-targeted, rich media content to a range of consumer devices in an emergency, even when cellular and the grid are down, is a game-changer. But stations need to work with their local alerting authorities to build a true end-to-end system.
AWARN's technical partners are answering the "how" of using this important new resource. AWARN is answering the "what" of AEI by bringing together alerting authorities with the TV stations that cover their jurisdictions. Based on early evidence from our Santa Barbara discussions and the May 2021 AWARN Summit, both emergency managers and broadcasters are excited about building new alerting models that leverage NextGen TV. More roundtables are planned for ATSC 3.0 cities near you.
Please come see us NAB Show 2022
AWARN will be reporting on our progress to date and plans for the future at the NAB Show in Las Vegas, April 23-27. We are happy to have a kiosk with industry colleagues at the ATSC 3.0 Pavilion.?We hope those of you at the Show will drop by, say hello, and share the latest news from your organization and/or what you’ve seen on the show floor. And we always welcome our international guests, including this group from Japan at NAB 2019, the last NAB show before covid.
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AWARN Presentations at NAB
We have two "official" appearances:
“Deployment of Advanced Emergency Alerting and Informing (AEA&I) Services: A Progress Report”
“Rebuilding emergency manager-local station relationships with Advanced Emergency Information”?
For more information, contact John Lawson, [email protected], or Anya Shetler, [email protected].
Innovator and SME in Emergency Alert Origination, Distribution, and Public Engagement. I believe miracles can happen when you put the right tools into the right hands.
2 年This was a great meeting and opportunity to get together to discuss emergency response and communication. There is so much positive change happening. The future is bright.
Marketing & Communications Professional. Cat mom. Guinea pig foster mom. Wanderlust. "It's Now, Not When!"
2 年Looking forward to seeing you at NAB, John!