"Be aware if creating AI generated content...."

Hi everyone and welcome to the latest edition of the Everything AI in Travel newsletter. We are doing things a little differently in the LinkedIn version of the newsletter this week and as you'll see below.

Like AI, it's nothing to be afraid of! Just follow the steps and everything is going to be alright!

A Word from our Sponsor

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Booking says don’t call us! We’ll call You.

Glenn Fogel was out doing the rounds this week after the Booking Holdings earnings call.

In this video from CNBC we hear Fogel saying that the future of travel with AI is that it will be the brand reaching out and suggesting that now might be a good time for a trip which starts the booking process - as opposed to the customer starting their search with intent.

Of course this is the marketers dream, especially if the traveller is open to it. It is the reason we still get so many brand emails in our Hotmail or Yahoo or whatever old email we sign up to that stuff with.

Harder to run away from your phone. Of course, you can always delete the App which is sending these exquisitely timed outreaches, assuming it works that way.

This however is still a very brand centric view of the world.

I think in the agentic world of our future, what Fogel says is somewhat true. Our personal AI, the most wonderful EA in our pocket might be the one to suggest a holiday is a good idea. But the EA AI works for us, not Booking or Expedia or Airbnb.

If we give it the affirmative to start sorting out some options, it how these brands interface with our agent that will be most critical. And that is for them to figure out.

Our indefatigable shopper will be shopping around and so the direct seller “should” be able to offer the best price. Of course that doesn’t always happen now. No-one really seems to understand why that is…

Cho Cho Choose Rail Travel with AI

A patent dropped this week in the US for an AI that detects things that could be on the tracks up ahead........

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....this week's newsletter please head over to the Everything AI in Travel website and click on the latest newsletter in the resources section titled "Be aware if creating AI generated content...."