Avoiding the Transactional Trap

"So what do you do?" We've joked about this question so many times at Pro-Activity, that I almost laughed out loud when I heard (via audiobook) the author take a shot at it. It's somewhat of a dreaded question at Pro-Activity, because it's often "transactional" (only scratching the surface on who we are) and quite frankly.....we're not. The author, a well respected entrepreneur, was making the point that "what you do" is much less important that what you believe...how you do it and why it matters. I smiled...this guy was speaking my language. "What we do" honestly changes from moment to moment.... sometimes it looks like consulting...other times services like physical therapy or training....still others prevention and education, (health & wellbeing) promotion, and subject matter expertise...while yet others (fitness / athletic event) production.... we often use terms like "coaches" or "guides" in pursuit of (your) Human Achievement...it always is centered on people, yet if we only talked transactionally.... so much would get lost.

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We believe??? Most simply (highlighted by our Core Values) ... That if we care enough (FAMILY) to do the right thing (INTEGRITY) and take down barriers to help others achieve (LEADERSHIP), we can change the world (FREEDOM), even if only one person at a time.

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And so how we do what we do, is after just that... Why?... Because in the future, we see a world where good health is the root of strong community.?Where people are strong and happy despite the risks they face or burdens they carry.? Where thriving is no longer a goal, but an expectation. And we know that ONLY through health is this possible. We're assuredly not there yet, but the journey is well worth the work.

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And so if you've engaged with us, you may very well have received a service that one can pay for transactionally, but our sincere hope is that what you took away was greater health... a stronger body and more confident mind... a human achievement experience that has changed you in the process...leaving you more robust, happier... and better positioned to pay it forward to the people and community that relies on it.

To you and yours,

Eric Eisenhart

Managing Partner, Pro-Activity