Avoiding the Sales Rollercoaster: A Guide to Strategic Authority Marketing

In the world of consulting, the sales rollercoaster is an all-too-familiar ride. It's the perpetual cycle of sales highs with busy workloads followed by disheartening lows, looking for your next client of project.? In this article, I’m going to show you how to avoid this challenging cycle by developing a Strategic Authority Marketing System to accelerate your business growth.

Let's dissect the problem first. The rollercoaster typically begins with a lull in sales, prompting us to focus our attention of networking efforts to find new opportunities. It involves us getting out into the marketplace, into areas where we can meet other people, tell them what our situation is, tell them who we need to connect with, and go through the process of doing all of that ourselves. We scour our contacts for referrals, hoping to drum up some new business. It takes a lot of our time, but when those referrals start trickling in, we're thrilled.

Then we dive headfirst into fulfilling our client contracts and marketing takes a backseat. We're so consumed by delivering results that we neglect the very activities that brought us those clients in the first place. And when we finally emerge from the whirlwind of work, we find ourselves right back where we started: scrambling for new leads.

So, why does this cycle persist? It's simple: our approach to marketing relies too heavily on manual, labour-intensive tactics like networking and referrals. While effective, these methods demand constant attention, making them unsustainable when we're buried in client work.

The solution? Strategic Authority Marketing—a system that automates and streamlines the client acquisition process, freeing us from the rollercoaster once and for all, without having to be involved much at all in the process.

Imagine a marketing system that consistently attracts and nurtures leads, guiding them seamlessly through each stage of their buyer's journey. From highlighting their pain points to showcasing your unique solutions, while elevating your firm as the market authority, this system does the heavy lifting, leaving you free to focus on what you do best: delivering results for your clients.

If you’re stuck in the sales roller coaster cycle, you may find it hard to believe that there is a better way.? Let me explain how you can break free and create a system that works for you, instead of you having to do all the work.

First, we need to understand the buyer's journey. Clients don't just wake up one day and decide they need our services. They go through a series of steps, from realizing they have a problem to researching potential solutions. Our job is to meet them at each stage of this journey, providing the information and guidance they need to move forward.

Next, we need to establish a focused specialization. This means offering a solution that sets us apart from the competition—a solution that clients can't find anywhere else. By positioning ourselves as the go-to experts in our niche, we become the obvious choice for anyone seeking our services.

Finally, we need to automate or delegate as much of the marketing process as possible. This means leveraging technology to streamline our efforts and maximize our efficiency. Whether it's automating email campaigns or outsourcing content creation, the goal is to minimize our direct involvement while still delivering a top-notch experience for our clients.

By investing time and resources once into building a Strategic Authority Marketing System, we can finally break free from the continuous sales rollercoaster and achieve sustainable, long-term growth. No more frantic peaks and valleys—just a steady stream of new opportunities knocking at our door.

So, wouldn’t it be a wise decision to take control of your marketing and say goodbye to the rollercoaster once and for all. Building your own Strategic Authority Marketing System is the key to breaking free and growing your sales so that you can have a thriving consultancy practice while enjoying more freedom and prosperity in your personal life.