Avoiding SaaS Pricing Pitfalls: A Strategic Guide
Sameer Jaokar
Results-Driven AI Technology Leader?Efficiency and Cost Savings Focused?AI Automation CoE?Digital Transformation?Strategic Growth Advisor?Industry Speaker & Advocate?Customer Success Champion?Go-To-Market Strategist
You score an awesome bargain with a SaaS platform provider. It's a real money-saver for your company, and you're all set to wow the senior leadership team.
Fast forward three years down the road, that same SaaS provider slaps you with a price hike, more than double what you initially signed up for. Now, you're itching to explore another SaaS platform, but you're a bit anxious about the possible turbulence it could bring to your business.
Sound like déjà vu?
In the current business landscape, there is a widespread adoption of Software as a Service
Today, I'm going to talk about how we can avoid some of the potential cost pitfalls.
The lure and trap of SaaS platforms
SaaS platforms are definitely attractive at first glance: they offer competitive prices, especially for long-term contracts. It's hard for a business executive or decision-maker to say no to such a SaaS platform.?
As the long-term contract nears its end, things start to look bleak. The renewal price is going up way more than we expected, so our old budget is out the window. This is going to create some serious financial problems.
Does that mean businesses should avoid SaaS platforms? Of course not!
In other words, businesses need to be aware of this potential problem and take steps to prepare for the upcoming price hike. A well-thought-out renewal plan
Cloud-based SaaS platforms are always evolving. When your contract is up for renewal, you might not be able to get the same old SKUs. Instead, you might be offered new ones with features you don't need or plan to use anytime soon. This tough situation calls for a smart solution.
Agility is the key
The solution to this problem lies in Agility.
How agile is your business to dump your current SaaS platform and move on to another SaaS platform?
There are two factors that determine the agility of your business
Long term vision of your business data
A SaaS platform is a data management tool, plain and simple. Think of it like a cargo ship: your data is the cargo, and the SaaS platform is the cargo ship. The cargo ship is there to carry your data safely and efficiently to its destination. You should be able to move your cargo from one cargo ship to another without any issues.?
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Things can get more complicated with data when it comes to SaaS platform. But to ensure that you can move your data from one SaaS platform to another here are some suggestions:
Anchor footprint of your current platform
In the world of business, it's all about seamless integration
Whichever way you go, seamless integration is key to running a smooth and efficient business.
Anchor footprint tells you how deeply your business is anchored in the current SaaS platform. The larger your anchor footprint the more effort it will take to move your business to another SaaS platform.
The anchor foot-print is decided by the following factors:
The risks arising from anchor footprint could be mitigated by documenting the current SaaS platform integrations and verifying them as a sprint backlog item every quarter.
In general the more OOB (Out-of-the-box) features that you adopt from the SaaS platform the smaller will your anchor footprint be.
A smaller anchor footprint ensures an easy transition to another SaaS provider.
To summarize adopt the following strategies to make your business more agile:
By adhering to these strategic principles, businesses can harness the power of SaaS platforms while mitigating the associated financial risks and ensuring a smooth transition to another SaaS platform when necessary.