Avoiding Personal Branding Competition

Are you afraid of the competition?

There are some ways of avoiding it.

But first let's try to understand the competition.

Understanding the competition

Competition is not as fierce as you imagine.

Let's think:

• Only 1%-2% creating online
• Not everyone is consistent
• Skill level varies

So you have room to defeat the competition.

Personal branding can set you apart.

Do it right, and competition fades away.

If you copy other creators, you create a competition for yourself.

Don't copy others

Instead, find your unique voice. Your perspective is your advantage.

Use it to stand out.

Make your originality your magnet.

If you copy others, you create competition yourself.

Never forget that.

Connect on a deeper level

Build relationships and exchange ideas.

Also you can share:

• Your vulnerabilities
• Inspiring stories
• Unique perspective.

Leverage DM's and comments for this.

Make your audience part of your success

It is another form of connecting.

Involve them in your journey.

Here is what you can do:

• Get feedback.
• Support their journey.
• Celebrate milestones together.

It will help you stay away from competition.

Don't build the wrong audience

Many people build the wrong audiences.

So many people fall into this trap.

Common Reasons:

• Targeting mistakes
• Content mismatch
• Changing Interests
• Lack of Engagement
• Platform Choice
• Inconsistent Messaging

Spend more time to understand your audience.

Deliver "A +" Value consistently

Quality content is unnegotiable.

• Solve problems
• Inspire
• Educate
• Entertain

Understand what is "value" means for your audience.

Deliver it with quality.

Never forget to improve quality.

You have to improve consistently as well.

Task of the Week

Analyze your LinkedIn data and see if your readers are relevant.

Question of the Week

How do you picture your win?