AVOIDING THE MOST COMMON MARKETING MISTAKES THAT STARTUPS MAKE
Flashpoint
Since 2012, we have been investing in U.S. and Western European tech companies originating from Europe and Israel
#1?AVOIDING THE MOST COMMON MARKETING MISTAKES THAT STARTUPS MAKE
Leaders are accustomed to wearing many hats in a startup. They often operate with limited resources and need to employ creative strategies to continually level up operations. Relationships, drive and ingenuity can take entrepreneurs far, yet they will reach a point when a structured marketing program with skilled professionals and agencies is essential to fully realizing the organization’s potential.
#2?A NEW ERA FOR TRAVEL STARTUP INVESTING
Travel startups have weathered a drastic funding downturn over the past two-plus years, but recovery is on the horizon. All signs point to a rebooting of the venture capital cycle. Yet the future may look nothing like the past. GenAI and its progeny, particularly autonomous agents, are primed to revolutionize the entire travel booking funnel as well as transform how startups and investors operate.?
#3?THE “INTANGIBLE” GAME: HOW VCS SEE YOU
You just finished your pitch, and you think you nailed it. You’re feeling good. As you log off zoom or leave the conference room you’re probably thinking: What are the investors thinking right now? Let us pull the curtains back a bit. The investors you just pitched look at each other for a moment. In that moment there’s an ineffable energy. It goes one of two ways: Option 1: 100% energy. Or Option 2: It’s quiet, and people shrug and look at each other.
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#4?THE 18 COMMON MISTAKES THAT KILL STARTUPS
There are so many ways you can fail as a startup founder. But studying the common killers helps you spot danger early. Focus relentlessly on making something users want. Choose your location, platform and teammates wisely. Launch fast but not recklessly. Raise appropriate funding. Put users before revenue. Your startup can survive if you stay aware of these pitfalls. There’s a fine line between success and failure, but you know you have what it takes.
#5?THE INNOVATION IMPERATIVE: HOW STARTUPS ARE REDEFINING CYBERSECURITY
The constant evolution in attack techniques and the exponential growth in threat actors is both exhilarating and challenging, pushing us as an industry to innovate at breakneck speeds to stay ahead of increasingly sophisticated cyber threats. One trend that's become increasingly clear is the widening gap between agile, innovative startups and legacy platforms in the ability to address emerging security challenges.?
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