Avoid these marketing missteps in 2023
The countdown to 2023 is here and we have some predictions for what is in store in Marketing. Buckle up for Nuoptima’s 5 Trends in 2023.
1. Twitter will get worse before it gets better
At this point we’re all well acquainted with the Elon Twitter Saga. And now word on the street is Apple is considering removing Twitter from their app store.?
Big advertisers will be staying safe into Q1 as Elon has been clear the priority is not them. But that doesn’t mean they won’t be back, bullish as ever. Because no matter which way you swing it, that’s where the buyers and decision makers are.?
So hold off on ads for the moment and take the time to build your audience and engagement.?
2. Amazon, ads as far as the eye can see
If your business is on Amazon you already know if you want to be seen, it’s pay to play. Looking for organic ranking without paying for ads? You probably should have started yesterday.?
But its not too late! On average we see 3x-5x lower CAC from Amazon ad’s than on Facebook. If you’re B2C, take the plunge and test out Amazon in your marketing mix.?
Read more about the Amazon Ad takeover here
3. The rise of B2B influencer deals
Influencers are no longer just B2C. If you’ve been on linkedin recently you’ve surely seen one or two B2B influencers on your feed. They come in the form of experts and thought leaders of specific niches.?
So what does this kind of partnership look like in action? One great example is Bravado Sales, a recruitment platform. They have been creating courses with influencers like Tech Sales Tom and Corporate Bro, piggybacking on their audiences to educate problem aware customers.
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Check out Bravado Sales ‘Tech Sales U’ program for inspiration here.?
4. AI is the future?
It is common knowledge that images help blogs perform better. But sometimes the time it takes to find the perfect images outweighs the benefit.?
That’s where AI images come in. And it’s not as expensive as you think.?
We’ve put together some AI basics, tips, and tools to help you get started.?
5. Short-form video
Attention spans are continuing to dwindle. But webinars and courses are great lead magnets for your B2B business.?
In 2023 get the most out of all your longer form video content. Cut and splice interesting clips into quick and digestible pieces of content to distribute across any channel.?
Check out one of our?short clips from our SEO Accelerator?for inspo.
Who's?Nuoptima? We're an SEO?agency, specialising in topical authority.
We write, publish and nurture quality content to?position your business as the first & best solution in your category
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