Avoid the Fluff & Get Clients NOW

With all of the things we "could" be doing or feel like we "should" be doing, it's important to know that bringing in NEW PAYING customers for your business CAN be SIMPLE.

As a native New Yorker, I'm all about a "no-fluff" approach. But, I understand, it's easy to slide down the "rabbit hole" of doing, doing, doing. . .

• Doing more social posts
• Doing more to our graphics (or getting new headshots)
• Doing more edits on our website

There is a time and a place for those activities...

But NOT if you are wondering where your next client is coming from or if you are struggling to pay the mortgage this month.

After starting and scaling two successful businesses (an ISO and a beverage company) I took 5 years off, became a yoga teacher, and 100% focused on becoming a mom. Finally, at 38 years old (11 years ago now) we found out I was having our baby!! Yay! I wanted to devote the same amount of time and energy into raising him that I had taken in trying to have him in the first place!

My husband and I knew our time together during these years was going to be precious, so we did everything we could to savor each moment. There were lots of adventures and milestones that made these years absolutely incredible.

It was during this time I started to search for my NEXT adventure in business. Knowing our little boy would soon be at school eight hours a day, I wanted to find a new professional endeavor. I googled "stay at home careers" and "world schooling" and "global business".

One day, I bought a book off of Amazon, and on the back was a website. The website had me fill out my name and email in exchange for a download that went along with the book. In the next few weeks, I started getting emails from a coach.

This was my first foray into doing business virtually in a global economy.

Based on the emails, I was invited to start going into Facebook groups and connecting with other women business owners. Some were virtual assistants, freelance writers and many were starting their coaching businesses. I got on the phone with a few and was horrified at what I heard. They had beautiful branding and gorgeous websites but they were going out of business.

I even tried to hire a few of them but they would talk and talk and talk about themselves and NEVER ask specific questions. They would drone on about what they did but NEVER establish their value. It was straight out of a sales training nightmare. They were smart and great at their work but STARVING because they were trying to live off of referrals. They believed that MORE marketing was the answer. Spoiler alert: it's not.

The biggest problem I saw everyone making (those who were complaining that they had no clients or customers) was that they were doing all of the steps OUT OF ORDER.

They were focusing on "getting headshots" and "branding their website" but had ZERO money coming in the front door. These were smart, highly experienced businesswomen from ALL types of industries: Lawyers who became Life Coaches, Engineers who became Authors, Medical Doctors who became Health Coaches, Harvard Professors who became Business Coaches and Ivy Leaguers who became Email Marketers.

They understood business. They were wicked smart. I kept asking myself "How were they missing this???" because it was so evident to me.

Then I started to realize that there was something totally unique about their business. It was nearly 100% online. They were striving for that "laptop life" and those "passive income pathways". However, there was a big problem.

The online space is cruel in a very unique way.

The online space can play on your worst fears and press on your self-doubt like no other space. With custom-made newsfeeds that show you exactly what you've expressed interest in, you only see your LACK. It can feel like EVERYONE else has already DONE what you are just setting out to do and ... they are doing it better (or at least it can FEEL that way).

It's not your fault if you feel defeated.

There is so much PRESSURE to do more, show up more, be more visible. Suddenly the actual REASON you wanted to start your business in the first place (more time freedom) can get lost. You wanted to SHARE. You wanted to SERVE. You wanted to SUPPORT. But all you are getting is exhausted trying to KEEP UP.

There IS a better way.

You can AVOID all of the fluff and get clients NOW. This week.

This is the drum I have been beating for YEARS!!

No list, no website, no problem: get clients now.

If this feels hard, we should hang out more!!

Start with my FREE Training today (while it’s still free) www.reneehribar.co/training