Avoid This Fatal Marketing Mistake to Grow Your Business

Avoid This Fatal Business Mistake Beyond Marketing

Have you ever had a problem with a product or service and ended up more frustrated because of how the business handled your concern? 

You’re not alone. I, for one, had an experience that made me feel frustrated and it all just boils down to one thing — that FATAL mistake that could prevent you from growing your business. 

You may have the best lead generation strategies or the most innovative online marketing tools. But if you’re missing this crucial element, your business may come crumbling down right in front you. 

What mistake is that? Today, you will find out! You will also learn: 

• What proactive communication means 
• The importance of replying to customer concerns and messages in a timely manner 
• The consequence of not communicating with your customers properly
• How to set customer expectations and ensure you meet those expectations 
• The importance of internal communication
• Why you as a leader must show your team how to communicate properly 

Growing a business shouldn’t end with closing a sale. It should continue beyond traditional and digital marketing. You should also aim to deliver unmatched customer service and set a communication process both for your customers and your team.

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VIDEO TRANSCRIPTION:

“Welcome, Freedom Hero!

In this episode, you’ll find out about a commonly made mistake that kills businesses all around the world every day.

And of course, I’ll share with you how you can avoid that fatal business mistake beyond marketing.

My name is Istvan Bujdoso and this is The 47 Marketing Show.

The inspiration for this episode is a quite recent bad experience of mine. So, let me share with you that common business mistake by telling you what happened.

About 2 months ago, I decided to add a second and bigger screen to my office environment so I can record marketing automation training videos on a higher resolution…

…and be able to work more efficiently on two monitors. I watched and read some reviews, picked the right monitor, found a pretty good deal, and placed the order.

Then, I excitedly laid back in my office chair for a moment and imagined what screen recording I would do on it first.

And at that moment, I didn’t know what problem I was going to face very soon. Two days later it was delivered, 4-5 days earlier than expected.

I was super excited to put it together and start using it. Once it was up and running, I noticed there was a spot kind of around the middle of the screen.

Always white and never changing.

So I went to the seller’s website, and sent them an email, telling them about the issue and asking for a replacement.

I got no reply. “Maybe they’re really busy.” I thought.

Days later, I sent another email. Again, got no reply. At that point, I started feeling as an ignored customer. About a week after my first email, I called them.

They asked me if they could call me back later that day. But, they didn’t call me back. Days later, I called them again. Got another promise to be called back.

Which, again, didn’t happen. By that time, I felt frustrated by that situation. And was wondering if I would ever get proper help from them.

After chasing them for two weeks, finally, one of the support people arranged a pick-up to send back the monitor to them.

And told they would check it and send the replacement in a FEW days. Filled with hopes and relief, I packed the monitor and sent it back.

Not knowing that point that the issue was far from the solution. Yes, you guessed it right. The replacement monitor didn’t arrive back in a few days.

Neither I got any call or message from them about the delays. My hopes and relief turned back into frustration again.

For 4-5 weeks, I had to chase them weekly to get any updates. Finally, I got the replacement monitor.

It took a total 6-7 weeks from purchasing a normal monitor to actually have one that is working properly.

Now, why did I tell you this story? Because they made a HUGE, common mistake that kills so many businesses.

And that mistake is the “lack of proactive communication“ with the customer.

Mistakes like NOT replying to emails, NOT returning phone calls, NOT communicating delays, waiting for the customer to chase them.

Which not only leaves the customers frustrated and disappointed, it is also a direct way of losing customers to ever return, and to ever send any referrals.

And that is pretty much leaving easy money on the table.

Remember! There’s a life beyond your marketing and sales. Either you’re providing products or services to your customers…

…quick and proactive communication is KEY, especially when they are experiencing some issues.

Doing things like quickly replying to emails, returning calls, communicating delays as upfront as possible, and reaching out to customers instead of waiting for them to contact you.

Proactive communication helps to keep the customers informed and at ease, even throughout issues.

And it’s increasing your chances to have happy customers who return and refer others to you. It makes sense, right?

Clearly and proactively communicating is not only important with your clients. It is also extremely important to do internally in your business.

The lack of proper internal communication can easily cause damages, loss of money and even kill the entire business.

You, as an entrepreneur, have to master proactively communicating to your team. And your team has to do the same thing towards you.

Besides that, it is your responsibility to create a positive internal culture where your team feels free and willing to communicate, especially when mistakes and delays happen.

Be an example to your team. If you make a mistake, don’t be afraid to admit it and say sorry. If there’s a delay because of you, tell them.

Communicate proactively to them upcoming changes. Communicate requirements clearly, and so on.

So they can see you’re not only asking them to properly communicate, you’re also doing the same thing towards them.

Look beyond your marketing and invest time into your proper proactive communication. It will help you to reap great benefits like smoother and easier business flow…

…happier clients, getting more referrals, growing your business faster and more.

And with that said, only two things left for this episode: Thank you for being here today. And let me share with you one more tip…

It was another long Friday evening in the office in 2016.

As I tiredly closed the lid of my laptop a long sigh slipped through my mouth.

I hoped it would relax my tensed muscles a bit and ease the stress and frustration. But it didn’t.

The events of the week kept spinning in my head… Cold calling: failed. LinkedIn: got only bad leads. Networking: zero leads. Website: a few bad leads.

Another week feeling stuck without quality leads passed.

Let me ask you… Do you feel like the only obstacle standing in the way of your success is not getting enough of the right leads?

That’s how I used to feel too.

I knew there must be a better method to get quality leads and I got obsessed to find it.

In the past years, I found and proved a way to generate hundreds of leads a month, to create a stable flow of the RIGHT leads.

How?

With a smart and unique high-converting lead generation framework.

It is the same framework that 20X-ed my lead generation in 3 months…

And it seems to be creating a stream of new, targeted and qualified leads on autopilot for almost all entrepreneurs who’re using it.

Let me ask you… Is your goal to stably find more of the RIGHT qualified leads, in the RIGHT way, and at the RIGHT time?

If so…

Get access to the unique framework me and hundreds of entrepreneurs use.

Go to 47leadsecrets.com and try it for FREE while it’s still available.

You can find the link in the description as well.

See you at 47leadsecrets.com“

END OF VIDEO TRANSCRIPTION