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A Must-Read If You Have a Website:
The digital age has made our lives more convenient, but have we ever stopped to think about whether these benefits are accessible to all? As professionals in the digital marketing sphere, are we doing enough to ensure our online platforms and services are available to people with disabilities?
The U.S. Department of Justice and ADA.gov recently published a comprehensive guide on web accessibility and the Americans with Disabilities Act (ADA). The guide outlines the importance of making our digital properties accessible to everyone, and how this is not just a moral imperative, but a legal necessity.
As businesses and state and local governments, we hold the responsibility to ensure that our digital offerings are as accessible as our physical ones. Just as steps at an entrance can exclude people with certain disabilities, an inaccessible website can deny them equal access to information.
In today's digital world, services such as applying for benefits, registering for school, accessing health and safety resources, and even voting information are increasingly relying on web accessibility. An inaccessible website can create unnecessary barriers, preventing individuals with disabilities from accessing vital information and services.
How can we ensure our websites are accessible? The guide suggests a variety of practices, such as sufficient color contrast for text, text alternatives on images, video captions, online forms that screen readers can convey, keyboard navigation, and more.
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By implementing these practices, we can help remove digital barriers and create a more inclusive online environment.
Remember, accessibility is not just about compliance, it's about inclusivity. It's about ensuring that everyone, regardless of their abilities, has the same opportunities to engage with our digital world.
Let's start the conversation now. How is your organization ensuring web accessibility? What challenges have you faced, and how did you overcome them?
Together, let's create a more inclusive digital future.
#WebAccessibility #InclusivityInTech