Avoid These Common Headshot Mistakes

1. Thinking you can do it yourself.

You can take a picture from your mobile phone but you are a professional. You want to create the perfect first impression. A selfie is not professional. It’s time to invest in yourself and your brand. Look professional, confident and trustworthy. People make judgements within a fraction of a second based on your profile picture. A professional headshot is a worthwhile investment. It needs to be right, relevant and up to date.

As a small business owner, money might be tight. I understand. A quality headshot is as important as your business equipment if not more. Your customers/clients are judging you from your online profile. You won't need that office space or equipment if you cannot get people in the door.

2. Selecting the wrong outfit. It’s important to choose colors that look best on you and outfits that fit properly. Solid colors work best. Save the wild patterns for that fun vacation photo. Bring at least 2 outfits. This gives you variety and the ability to swap out your headshot when needed. Avoid shiny fabrics or suits with a pattern. Visit a local tailor to make sure that blazer or suit jacket fits properly. Your image is your brand and what you are wearing is part of that.

3. Facial expressions are forced. It’s crucial for you to look approachable, trustworthy and genuine in your headshot. An angry expression will cause you to lose business. Nobody wants a cheesy smile or uncomfortable expression. Such images are not scroll stopping. You don't need to practice smiling in the mirror. A professional photographer will know how to get the perfect expression.

Hire a professional photographer, it will be one of the best business investments you make. Here at Brandi Blake Photography, we guide you every step of the way. From the appropriate background, attire and expressions, we’ll have you making the perfect first impression. You are your brand, it's time to level up.

Contact us today to schedule your session. Link