Avoid These 6 Misconceptions About Employer Branding

The topic of Employer Branding is heating up!

But the problem is, many are still not doing it right.

Why? Because they are still having plenty of misconceptions about what Employer Branding is all about.

Here are 6 misconceptions that you need to rethink and avoid.

1) Employer Branding is expensive.

It’s not all about the bells and whistles. Start with the right intention to take care of your people and your people will take care of your company.

2) You have to be a big company to have a good Employer Brand.

Every company has a reputation. Regardless of your size, you want candidates and employees to associate your brand positively and perceive you as an Employer of Choice in the selected industry.

3) If we are active enough on LinkedIn then our job will get done.

Yes, presence matters. But quality of it is at least as important. The last thing you want is to put out content that are irrelevant and confusing because that damages your brand.

4) Company Culture doesn’t matter.

Branding is not just external. And for it to truly shine over time, you need a solid foundation which is essentially your culture!

5) A brand has only one face, and that should always be your CEO.

Your employer brand is a accumulation of experience and messages that are put out. While the CEO is probably the most prominent person, every employee are essentially ambassadors of the organization and form the touch points of how people perceive your employer brand,

6) Good employers are the ones with great perks and benefits.

We have seen big organisations throwing in all the amazing perks and benefits but without an overall care for employee’s needs, it’s basically wasting your resources. Sometimes is not about how much you give, but how you give it.

Hope you found this short article useful and be sure to follow us so that you will receive weekly insights on how to grow your Employer Brand! All the best!

This article was co-created with our Chief Content Officer, Kob-i from StoryBuddy.