Avery Creative's First Live Website
Trudie Avery
Creating STAND OUT professional looking brands that boost profits for passionate, purpose-driven business owners who want to make a difference | LOGO DESIGN | BRANDING | WEB DESIGN | GRAPHICS
Lindsey Marriott came to me because she had just started out in business and was looking for a logo and website.
The place to start was to create a brand that perfectly and simply articulates exactly who Lindsey is and what she stands for. We talked at length about her hopes for LJM Associates, who her clients will be, how she wants to be perceived and how she would carve her place in her chosen industry. A logo is such a simple thing but it's the cornerstone of your brand and it needs to be absolutely right!
Logo Concepts
I gave Lindsey a couple of options, and it seems that with a tiny bit of tweaking, I'd hit the proverbial nail right on the head! Using the letters to work together to produce a distinguishable mark, I was thinking along the lines of YSL and Chanel. Something timeless and classy that would become instantly recognisable as a brand mark. Lindsey's reaction was instant and pretty positive:
"I absolutely love them!"
From there, we moved on to the website. Lindsey was a little nervous about creating a website. It was not something that she had ever done before but I managed to convince her that she didn't need to worry in the slightest - that was my job - and I had it totally under control. We talked at length about the services she was offering, both now and in the future, and how best the website would serve her business and what it needs to achieve.
The Website Concept
Lindsey was delighted once again with the designs:
"I can't believe this is my website, it looks so professional, I never dreamed it could look so good!"
From there, I broke the whole process down into bite-sized pieces so she would know exactly what I was doing, and what I would need from her in terms of content and when. We set achievable deadlines and talked regularly to make sure that we were on track with everything.
In a matter of weeks, we were done and ready for the launch. See Lindsey's website for yourself, she's a hugely talented lady: www.ljmassociates.co.uk
I look forward to supporting Lindsey on her journey to building a successful business in any way I can.
Let me know if you're in a similar situation; looking to start your own business and wanting to show the world just how good you are!