The Average CTV Household Actively Uses Around 4 Streaming Apps

• In 2024, 90% of homes with streaming capabilities actively watched streaming content, and most households used an average of 3.9 streaming apps.
• Netflix and YouTube were the most widely viewed streaming platforms in 2024, with two-thirds of U.S. households watching content on both services.?
• Hulu increased its ad time share by 20% in 2024.
• The final hour of Netflix’s Tyson vs. Paul boxing event drew in over half of all TV viewers.

Streaming continued to grow in 2024, and a new report from TVision reveals 90% of streaming-enabled households now actively watch content. The average household uses 3.9 streaming apps, and 8% even access ten or more. Netflix and YouTube had the highest household reach in 2024, but Hulu led the charge in streaming ad time — increasing its share by 20% in 2024. Family-friendly content stood out as well: households with kids had higher co-viewing rates and paid 4% more attention to Disney+ than other platforms.

Live sports streaming also saw major gains last year. Netflix’s Tyson vs. Paul fight became the most-watched streaming-only sports event ever, with 108 million viewers. In fact, by the final hour more than half of all TV watchers were tuned in. TVision found that streaming-exclusive sports events have attention levels that are now on par with linear broadcasts — Amazon’s Thursday Night Football earned a 62% attention index, slightly above the NFL’s overall 59% average. As more live events move to streaming, it’s clear that viewers are becoming more engaged than ever.

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