Avatara Design Floor 3.0

Avatara Design Floor 3.0

The new Avatara Design Floor 3.0 from ter Hürne combines all the requirements for modern living in one product. State-of-the-art digital printing processes give this design floor its authentic looks and realistic surface structures on a par with nature. Through their exclusive use of low-emission and sustainable materials all Avatara Design Floor 3.0 is 100% free of PVC, chlorine and plasticisers. Of course, the floor offers all the advantages of a design floor such as its robust and low-maintenance surface, which can withstand any everyday use and at the same time always remains quiet and pleasant to walk on. The Avatara Design Floor 3.0 is offered in two different versions to meets the needs of every room situation.

High-tech for the eyes

Unlike other types of flooring, the decor image of the Avatara Design Floor 3.0 is digitally printed directly on to the baseboard, which has first undergone several preparation stages including micro-levelling, primer and base coats. Digital printing in high definition quality enables a significantly more precise printed image with numerous different dot sizes and more than a million colours. The result is a significantly more accurate representation of the original compared to laminate or vinyl floors, where the image is printed on a separate paper and then pressed into the core.


This is how Avatara Design Floor 3.0 gets its naturally authentic appearance that is virtually indistinguishable from the real thing.

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When the hand feels what the eye sees

Selected decors have a synchronous surface structure which is applied to the digital print by a newly developed technology. The latest laser technology is used for printing the decor; raised and recessed patterns are printed synchronously and with micrometer precision into MultiSense polymer layer while it is still fluid These are then cured with UV light in the blink of an eye.

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