AV News Issue 9 | An Overview Of The Vape Market Insights

An Overview Of The Vape Market Insights

The vaping market is growing rapidly as more people discover the benefits of using electronic cigarettes over?traditional smoking methods.?

If you want to capitalise on this growth you need to understand the key vape market trends, so you can stock the right products and appeal to vapers’ needs.?

So, what are some of the key trends that you should be aware of?

Keep reading to find out!?

The number of vapers in the UK has?increased significantly in recent years, according to the latest annual report by Action on Smoking and Health (ASH). In 2021, there were around 4.3 million vapers in England, Scotland and Wales, compared to 3.6 million the year before.

This growth is indicative of the popularity of vaping as a smoking cessation aid and leisure activity.

Smokers who still think vaping is dangerous

The proportion of smokers who believe that vaping is as harmful as smoking has remained static since 2021 (32%). Only 14% of smokers correctly believe that vaping is “a lot less harmful” than smoking combustible tobacco, according to a new study. This is a concerning statistic, as it means that hundreds of thousands of people are needlessly smoking when they could be getting their nicotine fix in a less harmful form.?

This statistic is likely due to the scaremongering tactics used by some elements of the media, which have been shown to be ineffective and counterproductive.

The report highlights the importance of education when it comes to vaping, as many people are still unaware of the potential health benefits.?

This is why it's important for retailers to participate in campaigns such as Stoptober to increase?awareness of the dangers of smoking tobacco and normalise vaping to make it more accessible to those who are looking to quit smoking.

Retailers can offer advice on choosing the right e-cigarette/e-liquid, and signpost customers to resources provided by the NHS (or any other notable Stop Smoking services) where they can get more help and support.?

As a result, retailers who participate in campaigns such as Stoptober are not only helping to improve public health, but they are also helping to grow their vaping category.

More Smokers Are Trying Out Vapes

While the proportion of adult smokers who have never tried e-cigarettes is still fairly high, it is slowly declining, from 30.1% in 2021 to 28% currently.?This is likely due to the increasing availability of e-cigarettes and the growing awareness of their potential as a smoking cessation tool. The proportion of smokers who are current vapers has also increased, from 17% in 2021 to 22% in 2022.?

Flavours

A new report from Action on Smoking and Health (ASH) has lent credence to the argument that flavours play an important role in helping smokers switch to vaping.?

The report found that the most popular flavours among vapers are fruit flavours, favoured by 41% of respondents, followed by menthol at 19%. Only 16% of all adult vapers use a tobacco flavour.?

This is significant because it indicates that for many people, the taste is a key factor in choosing to vape instead of smoke. This is something that opponents of vaping have long claimed is only designed to attract children.?

By offering a wide range of flavours in your vape category, you are more likely to appeal to a wider range of vapers and ex-smokers. This, in turn, is likely to lead to more people making the switch from smoking to vaping, and will result in more potential sales.

If you want to appeal to today's vapers, it's important to be aware of these trends and stock the products that they're looking for. By keeping up to date with the latest vape market trends, you can ensure that your business is always ahead of the competition.

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