Autumn Newsletter

Autumn Newsletter

Welcome to our monthly newsletter, where you can keep updated with the latest news, gain valuable insights, and sign up for our upcoming webinars.

Our latest whitepaper on identifying the best market for your business

Identifying Growth Opportunities in New International Markets

Identifying growth opportunities in new international markets can?lead to significant growth in?brand recognition, revenue, and fresh audiences.?However, to ensure success, your team needs to focus on a?strategic, methodical approach?backed by data.?

Read our new international white paper for precise, gradual global expansion strategies for sustainable success.?

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Viral content campaigns for Trusted Housesitters

Viral campaigns drive huge brand awareness for Trusted Housesitters

Trusted Housesitters, a global pet-sitting service, partnered with Search Laboratory to expand their US presence, resulting in viral campaigns and 1 billion TikTok filter views.?See how we did it.

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How AI is changing what we know about search journeys

How AI is changing what we know about search journeys

Explore how AI impacts search journeys and the future of SEO best practices in this insightful article by James Bentham, Head of SEO at Search Laboratory.

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Top tips for localisation in the Spanish market

Join us for a series of exclusive interviews with the International team at Search Laboratory! In our third interview, we spoke with International Digital Campaign Manager Cristina Donaire, who shared her insights on localisation in the Spanish and Latin markets.

Learn how to get the most from your international digital marketing campaigns.

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Amid economic trouble, here’s how to test internationally with digital marketing

THE DRUM - Amid economic trouble, here’s how to test internationally with digital marketing

Is the cost-of-living crisis impacting your business? Expanding your global horizons could be the answer.

Featured in The Drum, our Head of International, Nicola Winters, talks about the real repercussions that the recent economic downturn has forced onto retail and B2B businesses.

Nicola shares how testing in new territories can help uncover new business opportunities when entering global markets. We also shed light on the essential factors when expanding into international markets, including:

1. Researching market suitability - how to find the best territory

2. Testing in new international markets - which methods are best

3. Business factors you need to consider, i.e. what's it all going to cost?

This is a must-read for any business considering global expansion.

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Global growth stories: What's the modern path to world domination?

THE DRUM - IGlobal growth stories: What's the modern path to world domination?

Featured on the latest episode of The Drum Network podcast, our Head of International, Nicola Winters, joins a panel of experts to discuss growth marketing at the international level.

In this episode, Nicola explains the challenges of global growth for businesses, the key to finding new opportunities in foreign markets, and the importance of localisation when launching your brand into new territories.

Businesses aiming to grow internationally in 2024 need to listen to this podcast. These insights are a must for anyone venturing into global expansion.

Listen to the podcast here.

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