Austin, TX - (March 19, 2024) – AutoScheduler.AI, an innovative Warehouse Management System (WMS) accelerator, discusses with Joe Rule on a Bold Visions podcast, current warehouse trends, and Keith’s entrepreneurial journey. Joe interviews people who work with disruptive technology and how they use the power of storytelling to turn vision into reality.
A summary of the podcast discussion follows:
- There is much automation out there, and executives must discern which is best for their business. Robotics are being deployed everywhere, but not to replace people. Instead, companies can’t hire the people they need to do a specific job, so robots are helping fill the gap.
- Many legacy systems exist in companies, especially for mission-critical operations like the supply chain. Nobody's willing to put the legacy system on hold for six months to install a new solution. Most companies may try to do this, but it's like trying to change your tire while driving down the freeway. It is more valuable to be complementary to the existing systems.
- Replacing systems lengthens the sales cycle. The best way to sell a supply chain solution is "in addition to." People replace their systems once every 5 – 10 years; some don't even upgrade their software.
- When starting a company, it is hard to get your share of voice, but if you work with an industry analyst group, people will listen to them. Ensure you understand where companies get their information from and ensure the information is messaged appropriately through these sources. When these sources start writing about you, you become a trusted voice, and you can start building trust with everybody.
- Hire an industry-specific, outside PR firm. These agencies understand your industry, know the analysts and editors, and work closely to get your company in the stories that target your audience and make you a thought leader.
