Autonomous Mobility as a Service (MaaS), and the Connected Vehicle Services (CVS)
Dheeraj Satta
Head of Commercial Partnerships | Business Growth & Marketing Strategy Expert | Consultant in Mobility, Car Share & Shared Mobility | Revenue & Profit Growth
Vehicle OEMs and mobility service providers are investing ever more resources into the development of autonomous vehicles. It is difficult to overstate the potential that autonomous Mobility as a Service (MaaS) and autonomous Transport as a Service (TaaS) have, in terms of everything from everyday mobility to city planning to logistics. In order to realize this potential, however, vehicles and connected car services must be able to manage complex data and multifaceted situations in a whole new way. What does that mean for OEMs? What connected car services do OEMs need to offer, in order to provide successful autonomous Mobility as a Service in particular?
What are the greatest challenges of autonomous Mobility as a Service and autonomous Transport as a Service?
Whether a connected vehicle carries people (Mobility as a Service) or goods (Transport as a Service), removing the human driver will inevitably give rise to questions of control, safety and security. Nevertheless, in order for these connected vehicles to become truly autonomous, they must act and “think” for themselves, and have self-driving systems. Increasingly complex sets of connected car data will have to be handled, and in more complex ways.
OEMs need a technological and administrative infrastructure that not only meets these challenges, but can evolve to facilitate better connected car services and even more capable autonomous MaaS and TaaS. A central part of this infrastructure is a mobility operations center that monitors and services the OEM’s connected fleets. This mobility operations center must be able to provide and maintain a wide range of connected car services.
Which connected car services does autonomous Mobility as a Service require?
The vehicle’s self-driving system combined with connected car services; this forms the basis from which more advanced user services (both remote and inside the vehicle) can be developed and delivered. So, what are these advanced user services? Below are some of the standard services that all operators will need to have, in order to successfully leverage autonomous Mobility as a Service.
While these factors primarily concern personal vehicles and autonomous Mobility as a Service, they are all relevant for autonomous Transport as a Service (including autonomous trucking) providers as well.
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Autonomous Mobility as a Service and autonomous Transport as a Service are emerging at an increasing rate
At the time of writing, autonomous Mobility as a Service is in a scale-up phase, and already operating in several cities in China and the United States. At the heart of this development are a handful of ride-hailing companies that are gaining ground and continually expanding their business operations to new cities. Cities which will continue to grow, and require comfortable, convenient transportation for its millions of inhabitants. As technology costs will drop, so will the cost for the consumer. One estimate is that the cost per mile for autonomous taxis could be as low as 0.25 USD in 2030.
Urban mobility in particular will likely become less and less about driving, and more about being driven. Not only does that require fully autonomous Mobility as a Service, but one that is accessible, reliable and affordable. This is something that the entire automotive industry has to act on.
As for autonomous Transport as a Service, the rise of autonomous trucking is still in a nascent stage, too. In the logistics industry, where total cost of ownership (TCO) is particularly important, autonomous trucking presents an enormous potential. Thanks to autonomous Transport as a Service, the costs for drivers, maintenance, and fuel can all be predicted and streamlined better, and certainly vastly reduced. Many markets are experiencing an ongoing, even worsening, lack of truck drivers; something that autonomous drive would also contribute to solving. Also, autonomous trucking can be used for more demanding and costly long-haul trucking operations, whereas human truck drivers can still be used in local, short-haul trucking.
How WirelessCar facilitates autonomous Mobility as a Service for connected fleets
WirelessCar has been developing, providing, and operating digital services for connected vehicles for almost twenty-five years. These services optimize fleet operations, and help OEMs move toward greater connectivity, electrification, autonomous driving, and more.
Since we already offer a wide variety of?connected car services?and?solutions, OEMs do not have to invent and re-invent their own versions of these service portfolios. Instead, they can focus on the services that make their brands and business offerings unique.
As for autonomous Mobility as a Service, our goal is to give OEMs a flying start in this area. While we are all on a learning curve when it comes to autonomous MaaS and TaaS, we are working to make sure that the automotive industry can use this technology successfully, on an everyday basis.