Automotive Training, an Absolute Necessity when Aiming for Overall Growth
Dr. Nima Mehrdadi
Vice President Aftermarket Middle East, Africa, India & Central Asia at Forvia Hella - Managing Director Hella Middle East FZE/LLC
When designing and developing new vehicles, car manufacturers consider numerous requirements and face various challenges. On one end, there are legal regulations in terms of safety or emission control, which impose various limitations that all cars must conform to. On the other hand, buyers have their own requirements for performance, comfort and equipment. To round it up, fierce competition and the market itself ask for economical and practical solutions.
To meet these demands, manufacturers have to make constant innovations and upgrades on the components and systems used in their cars. While this improves cars in general, making them more efficient and safer, it also puts additional stress on repair workshops. Modern cars use various advanced systems and components, which can be challenging when it comes to maintenance. The only reliable way of coping with them is by investing in well-proven diagnostic tools and equipment. However, not even the best of tools will make much difference if technicians who use them are not trained properly.
Training technicians is vital to your workshop’s growth. Here’s how...
Imagine a patient taking a routine checkup in a hospital that has one of the best MRI scans or a similar advanced medical equipment. Although the machine will do most of the job and give various print-outs and other results, they will not make much sense to an untrained person. This is why a doctor who has both knowledge and experience must take a closer look at the results and give their educated opinion. To stay in touch with current trends and latest news, doctors and other medical experts attend seminars, workshops and trainings. When it comes to cars, the story is very similar.
Even with the most powerful diagnostic tools, your workshop still needs experienced and trained technicians who know how to use them. Simple tasks like code reading, although understandable even without any training, will not allow your workshop to reap all the benefits of the equipment in hand. Advanced diagnostic capabilities of these tools are those that will give you an edge over the competition by making your repairs more accurate and faster. To utilize these capabilities, your technicians must first go through a well-designed training program.
Training will help your technicians and workshop excel
There are many benefits that come with training that are not limited just to knowing how to use the diagnostic tool. During training courses, technicians learn how various systems work and what are the usual problems and failure points. They also become familiar with the best diagnostic procedures and effective troubleshooting options, which help pinpoint problems. By gaining knowledge of both practical and theoretical segments, your technician will have increased self-confidence and improved attitude towards future diagnostic and repair challenges.
Besides these individual benefits, there are also upsides for the workshop and all of its staff. By upgrading the knowledge of each member and adopting standardized work procedures, your team will become more reliable and stable. In addition, selecting appropriate training programs will help you recognize talents and create a team that is in line with your vision. These are valuable assets for any organization, as they provide efficient daily routines and improve performance in general. With it, your workshop will work with greater precision and have faster turn-over time. Not only will this help you stay ahead of your competitors, but it will also improve customer satisfaction and retention.
Let’s also talk about the challenges when selecting a training program
The most important aspects of every training program are topics that are relevant to your workshop and ways to upgrade the skill level of every individual technician. Besides, it is important to have a clearly detailed schedule, with time frames, outlines of activities with well-defined goals. Unlike dealer workshops that follow a manufacturer’s training programs, independent workshops are usually left on their own.
When choosing among available training programs, workshop owners and managers usually face several dilemmas. In most cases, they have to rely on local or regional training centres and facilities, as sending technicians far away is anything but practical. Sometimes, available training programs are not aligned with workshop needs or provide insufficient topic coverage. In the end, there is a financial aspect, as workshop managers have to balance educational needs and expenses.
And therefore the need for a multi-brand automotive academy in the region which was launched in 2019
In countries like Germany, there are numerous automotive educational centres and training courses that meet the needs of the workshops there. Technicians there pass up to two-and-a-half years of training before they are absolutely suitable and competent for the job. This guarantees excellent workshop performance, a better vehicle performance, and improved overall safety.
However, access to high-quality training programs for workshops in the Middle East area was limited until 2019 and therefore technicians lack the much-needed knowledge. Independent workshops that repair multiple models are especially hampered with this situation, as you had to fight your battles on many terrains. But that should not be the case anymore as we at Hella Gutmann launched the first and only multi-brand training school in the Middle East in 2019 and ever since have been instrumental in training technicians of independent workshops to excel at their job.
It’s time to get your technicians enrolled too. Here’s why...
1. Multi-brand coverage - Hella Gutmann provides training on how to use diagnostic devices that cover 49,000 passenger car models.
2. German knowledge transfer - Our Academy is a direct branch of the main Hella Gutmann academy in Germany, which is known for advanced technology and methodical work etiquette. It is worth mentioning that Hella Gutmann has been present in Germany for over 40 years, with its parent company, Hella, spanking our existence for over 100 years.
3. Track record of experience - Here are some of the numbers and statistics that will help illustrate our experience and achievements, which are a guarantee for our future attendants:
- 3,124 Trainings Accomplished,
- 82 Training Vehicles Prepared,
- 47,229 Trained Persons,
- 2,302 Professional Lectures Held
And it’s always great to hear from people about their individual experience, so here’s what our clients have to say about us:
- "Looking back, we can say that the investment has been worth it right from the very first day." — Christian Luppold, Vehicle supervisor (Autoservice Simon, Biberach, Germany)
- “In addition to the high-quality tool hardware supplied by Hella Gutmann, what matters to us is that we can always access the latest developments via constant updates.” — Jan Noiosi (Autoservice Noiosi, Gottenheim, Germany)
- “This solution has proven itself so well in our day-to-day work that I have recommended the mega macs PC to my brother in Turkey. Now he also works with this solution as part of his profession.” — Sadik Altintas (Autoservice Altintas, Gartringen, Germany)
Automotive training is an investment after all with so much to offer in return
It goes without saying that training will have a positive impact on your business. It is not a luxury but a mere necessity if you want your workshop to succeed in the modern business environment. You can be certain that good training has a great impact on the overall workshop quality. A well-trained technician is a valuable asset, as he can utilise knowledge, skills and abilities to improve the performance and effectiveness of your workshop.
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Automobile Industries Master Consultant and Business Development IRAN-OMAN
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