Automotive Sales Slump Triggers New Wave of Agency Layoffs: Why It's High Time to Use Your Agency Skills for a Freelance Gig

More agency cuts in the Detroit automotive-centric ad market last week. Hard for all those who got cut but especially tough for those early-20 somethings paying student loans every month for their over priced marketing degrees.

I spent my first six years out of college in Account Management at an ad agency. Loved it. Loved the people. But if I could turn back time, I'd leverage that experience to create a side hustle. Why? Because you never want all your eggs in the 9-to-5 basket. Especially in an industry where client budgets can vanish overnight, taking jobs with them.

Here's how you can protect yourself from being vulnerable in the future.

?? Don't Let Agency Life Be Your Whole Life: A 2-Year Plan for Early Success??

???? Year 1: Agency as Training Ground

• Boot Camp for Ad Whizzes: Think of your first year as a crash course. You’re building skills you can bank on later.
• Golden Tickets: Certifications in SEO, Paid Ads, Copywriting, Email Marketing aren’t just resume decorations. They're tools for your future freelance empire.
• Mingle with the vendor Reps: Learn from their experience. They've seen the game change and can keep you ahead of the curve.

???? Year 2: Time for a Side Hustle

• You've Got the Skills, Use Them: Put your acquired knowledge to work. Offer your services on freelance platforms or go straight to local businesses.
• Huge Demand, Small Supply: The demand for digital marketing is through the roof. You've got what it takes to meet that need.

??? Your Own Game

• Build Your Own Playground: It’s your world now. You make the rules. Your side hustle becomes your new sandbox.
• Financial Freedom and Flexibility: You’re not just earning but securing. Your skills and reputation build your future, not just someone else’s.

??? Reality Check

• Budget Cuts are Brutal: One bad quarter for a client can lead to slashed budgets and layoffs. That’s the harsh reality of agency life.
• Diversify to Survive: Creating another source of income isn't just smart; it's essential. Remember, all your eggs should never be in one basket.

So, don't just clock in and out. Use your agency stint as a launchpad for your dreams. Gear up and cash in! ??