Automotive Interior | Everything You Need to Know
Technological advancements in current generation automotive interior components Increasing customer preference for convenience, premium features, and advanced safety are further expected to drive the automotive interior market. Overall, the changing preferences of buyers, improved standards of living, and focus of OEMs to provide comfort and convenience are also expected to drive the growth of the automotive interior market.
The?Automotive Interior Market ?is estimated to be worth $153.5 billion in 2022 and is projected to reach $201.2 billion by 2027, at a CAGR of 5.6%?
Opportunity: Rising trend of semi-autonomous & autonomous vehicles
The increasing adoption of semi-autonomous and autonomous vehicles will fuel the demand for advanced automotive interior technologies as the need for integrating advanced technologies would be higher than in traditional vehicles. In autonomous vehicles, the interior must be designed to enable the switch to a driverless mode. As predicted by Nissan, the penetration of this type of vehicle would be close to 15% by 2030 from the current scenario where no such vehicle is launched commercially. Automobile giants such as Mercedes-Benz, Audi, Ford, Toyota, BMW, and Volkswagen are focusing on this sector.
There has been an increase in the number of semi-autonomous vehicles. Automotive interior applications will increasingly play a greater role in concept cars with the latest technologies and radical designs. The rise in such cars could accelerate the demand for cockpit electronic systems in cars.
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The head-up display (HUD) is a device that displays information about the vehicle and the external environment in the driver’s field of view. It reduces driver distraction and helps the driver to concentrate on the road. The HUD has become a key advanced driver assistance system. The increasing demand for comfort and safety functions has encouraged auto manufacturers to invest in advanced in-vehicle safety functions. The increasing demand for safety functions is encouraging vehicle manufacturers to develop features for mid-segment and economy segment vehicles too. The HUD market growth can be attributed to the high luxury vehicle production capabilities coupled with the high demand for luxury and convenience features.
As seats are an integral part of any passenger or commercial vehicle, the seat segment is projected to have the largest share of the automotive interior market during the forecast period. The growth of this market is primarily driven by the increasing vehicle production and rising demand for comfort and luxury. Seat plays a pivotal role in the driving and passenger experience. New companies have brought in technologies that allow intelligent seating adjustment, customizable comfort, and a host of other features. For example, Faurecia has come up with a Cover Carving Technology that applies to seat covers. This technology has been implemented in the Renault Talisman sedan and has enabled it to offer 3 cm of extra knee room for rear passengers. Similarly, another new technology is Faurecia’s Active Wellness 2.0 seat concept. This technology encompasses a lot of biological and behavioural data from heart rate, respiration rate, and humidity to blinking, head tilting, facial expression, etc. It enables the seat to detect the mental and physical status of a driver and co-passengers and take active measures to diminish stress and drowsiness.
Some of the key market players include Continental AG (Germany), Faurecia SA (France), Grupo Antolin (Spain), Marelli (Japan), Magna International Inc. (Canada), Adient (US), Hyundai Mobis (South Korea), Dr?xlmaier Group (Germany), Hella (Germany), Valeo(France) and Panasonic Corporation (Japan).?